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Public Relations Manager

2 weeks ago

Gurgaon, Haryana, India Thrillophilia Full time US$ 9,00,000 - US$ 12,00,000 per year

Role Overview

We are looking for an experienced and passionate
Public Relations (PR) Manager
to own and scale our brand's narrative in the external world. This role is ideal for someone who has built PR functions from the ground up and understands how to leverage media, influencers, and key stakeholders to create strong, consistent visibility for the brand. As a high-growth organization, we are seeking someone who can strategically position us as a thought leader in our domain and craft a compelling voice for our brand in both traditional and digital media.

Key Responsibilities

  • Strategy & Vision:
    Develop and execute a 360° PR strategy aligned with brand goals, covering corporate, product, and consumer communications.
  • Agency Management:
    Identify, onboard, and lead PR agency partners. Ensure performance, alignment, and delivery on key metrics.
  • Media Relations:
    Build and nurture relationships with key journalists, editors, and influencers across business, tech, lifestyle, and regional media.
  • PR from 0 to 1:
    Establish internal PR processes and frameworks, define messaging guidelines, and create strong storytelling formats to suit different audiences.
  • Content Ownership:
    Drive the creation of press releases, authored articles, media pitches, thought leadership content, and op-eds.
  • Reputation Management:
    Monitor and manage brand perception, handle media crises proactively, and act as the primary spokesperson when needed.
  • Cross-Functional Collaboration:
    Work closely with leadership, marketing, HR, and product teams to align on messaging, announcements, and initiatives.
  • Event Participation:
    Facilitate and manage media interactions during key events, industry conferences, product launches, and press briefings.
  • Performance Tracking:
    Measure PR effectiveness through metrics like SOV (share of voice), earned media value, and media sentiment.

Qualifications & Skills

  • 3–7 years of experience in PR or corporate communications, preferably in a fast-growing startup or mid-sized organization.
  • Proven experience in setting up PR functions from scratch (0-1 journey).
  • Prior experience handling PR agencies and delivering measurable results.
  • Excellent written and verbal communication skills.
  • Strong media network and understanding of the Indian media landscape (national, regional, and digital).
  • Creative thinker with strong storytelling capabilities.
  • Ability to manage multiple stakeholders and navigate ambiguity.
  • Bachelor's or Master's degree in Communications, PR, Journalism, or related fields.

Why Join Us?

  • Opportunity to own the PR charter end-to-end in a high-growth environment.
  • Direct access to leadership and high-impact projects.
  • Be part of a purpose-driven team that is building something meaningful at scale.