B2B Channel Snr Sales Executive

5 days ago

Ganeshguri Guwahati Assam, India Adig Full time ₹ 2,64,000 - ₹ 4,20,000 per year

Position: B2B Channel Sales Executive – Interactive Smartboards

Who We Are Looking For

A driven and relationship-focused B2B sales professional who understands channel sales, partner management, and solution selling. Someone who can identify the right partners, nurture them, drive consistent follow-ups, activate them, and help scale ADIG's footprint across all North Eastern states.

This role requires field travel, strong communication, local market understanding, and a structured sales approach.

Key Responsibilities

  1. Partner Identification & Acquisition

  2. Identify, qualify, and onboard partners in 3 categories: Category 1: Stockists (minimum 10 units stock) Category 2: Non-stocking resellers with a sales team Category 3: System Integrators/Contractors

  3. Build a robust database of 500 channel partners across NE India.

  4. Partner Relationship Management

  5. Maintain strong engagement with partners via calls, visits, demos, and follow-ups.

  6. Conduct regular product demos, training sessions, and joint customer visits.

  7. Ensure high partner satisfaction through proactive support and coordination.

  8. Sales Growth & Target Achievement

  9. Drive monthly sales through an active partner ecosystem (target: 50 partners buying 1 unit/month).

  10. Push first orders, repeat orders, and upsell opportunities through focused follow-ups.

  11. Develop partner-specific sales plans and performance reports.

  12. Territory Development

  13. Develop and manage a structured sales plan for all NE states (Assam, Meghalaya, Arunachal, Nagaland, Manipur, Mizoram, Tripura, Sikkim).

  14. Maintain territory-wise metrics: partner funnel, demo pipeline, forecast, and activity reports.

  15. Reporting & CRM Discipline

  16. Maintain complete CRM hygiene — logs, pipeline, forecast accuracy, meeting notes.

  17. Submit weekly activity reports (calls, visits, demos, proposals, follow-ups, closures).
  18. Highlight competitor activities, new opportunities, and risks.

What You'll Need to Succeed

Experience

  • 2–6 years in B2B Channel Sales (IT/AV/Edtech/ICT preferred).
  • Experience handling dealers, resellers, and system integrators in the North East is a major advantage.
  • Strong understanding of educational institutions and project-based sales.

Skills

  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to plan territory coverage and manage multiple partners.
  • Consistent follow-up discipline and high accountability.
  • Comfort with travel (50–70% of the time).
  • Basic understanding of CRM tools, Excel/Google Sheets, and reporting.

Personality Fit

  • Self-driven, trustworthy, and committed to long-term relationships.
  • Comfortable working with both structured processes and fast-paced environments.
  • Strong sense of ownership and problem-solving.

Why Join ADIG?

  • Opportunity to lead channel expansion across the entire North East region.
  • Fast-growing edtech hardware company with strong demand.
  • Extensive learning in channel sales, partner management, and education solutions.
  • Direct support from leadership and the chance to shape ADIG's partner ecosystem.

Transparent growth, incentives, and career progression.

Job Types: Full-time, Permanent

Pay: ₹22, ₹35,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Leave encashment
  • Life insurance
  • Paid sick time

Work Location: In person

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