Digital Marketing Manager

2 weeks ago

Mohali, Punjab, India Exotto Full time ₹ 75,328 - ₹ 9,07,231 per year

We are seeking an experienced and results-driven Marketing Manager to join our Organization "Exotto". The ideal candidate will possess a strong background in strategic planning, campaign management, and team leadership within the digital marketing space.

This is an excellent opportunity for a professional looking to contribute to a dynamic and growth-oriented environment.

Key Responsibilities:-

  • Develop and implement digital marketing strategies aligned with overall business objectives.
  • Identify target audiences and create strategies to reach and engage them effectively.
  • Oversee the planning, execution, and optimization of all internal digital marketing campaigns, including SEO, PPC, email marketing, social media, and content marketing.
  • Manage the digital marketing budget effectively, allocating resources to various channels based on performance and ROI.
  • Implement AI- powered marketing solutions to generate leads, using different tools.
  • Conduct SEO/SEM analysis, keyword research, and implement on-page/off-page SEO best practices to improve search engine rankings and organic traffic.
  • Oversee the social media strategy, content creation, and engagement efforts across various platforms.
  • Develop and implement a content strategy that aligns with the brand voice and resonates with the target audience.
  • Implement strategies to improve website and campaign conversion rates, optimizing the customer journey.
  • Generate ideas for blogs, articles, infographics, whitepapers, and video content to engage different audience segments.
  • Use tools like Google Analytics, Google Tag Manager, Google Data Studio, and CRM dashboards to monitor campaign performance.
  • Monitor industry trends and competitor activities on social media.
  • Evaluating important metrics that affect new conversations, leads, appointments, target audience, and message campaigns (email and LinkedIn).
  • Working with the sales team while taking steps to acquire new leads and setting up workflows to nurture the existing leads.
  • Working with the team to brainstorm new and innovative growth strategies.

Requirements:-

  • Candidates must have experience of about 4-6 years (in digital marketing).
  • BTech (CSE), BCA, MCA, BSc (IT) candidates are preferred.
  • Strong understanding of digital marketing channels, including SEO, PPC, email marketing, content marketing, and social media.
  • Hands-on experience with different digital marketing tools and platforms.
  • Ability to analyze campaign data, generate insights, and optimize strategies for performance and ROI.
  • Excellent verbal and written communication skills, with the ability to present ideas clearly to clients and team members.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Innovative mindset with the ability to develop unique campaign concepts and strategies.

Job Type: Full-time

Pay: ₹46, ₹75,428.46 per month

Work Location: In person

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