Digital Marketing Strategist
2 days ago
*Role Desc*
ription
This is a full-time, onsite role for a Digital Marketing Strategist based out of our Gurugram office. The Digital Marketing Strategist will be responsible for developing and executing data-driven marketing strategies to enhance brand presence, drive customer engagement, and achieve business growth goals. Daily tasks include managing digital marketing campaigns, strategizing and optimizing SEO/SEM, crafting compelling content, analyzing performance metrics, and identifying opportunities for growth. The role involves close collaboration with cross-functional teams to align digital marketing efforts with the organization's overall objectives and initiatives.
Qualifications
- Digital Marketing and SEO/SEM expertise, with experience in PPC campaigns and social media management
- Content Strategy, Content Creation, and Data-Driven Campaign Planning skills
- Proficiency in Web Analytics, such as Google Analytics, and reporting tools for tracking campaign performance
- Knowledge of Email Marketing, Marketing Automation, and CRM platforms
- Strong analytical thinking, problem-solving skills, and a results-oriented mindset
- Proven ability to strategize, execute, and optimize integrated marketing campaigns
- Bachelor's degree in Marketing, Business, or a related field
- Experience or knowledge in AI, Machine Learning, or technology-driven industries is a plus
- Excellent communication, research, and project management skills
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