Social Media Marketing Intern

3 days ago

Mumbai, Maharashtra, India Exhale Label Full time ₹ 4,00,000 - ₹ 6,00,000 per year

POSITION OVERVIEW:

As a Social Media Marketing Intern at our design first apparel company, your role is pivotal in creating and executing social media strategies that enhance brand visibility, engage our target audience, and drive growth across various platforms. You will collaborate closely with our marketing, creative, and sales teams to ensure cohesive messaging and impactful campaigns that resonate with our audience.

Responsibilities:

CONTENT AND CAMPAIGN PLANNING:

  • Plan and execute engaging content that reflects the brand's mission — blending fashion, mental health advocacy, and storytelling
  • Create monthly social media calendars that include product stories, community spotlights, behind-the-scenes, and more to 
    entertain
     and 
    educate
     the customer
  • Write authentic, thoughtful captions that make followers feel seen — no generic contentTranslate product launches and brand values into emotionally resonant content
  • Create reels that are intended to entertain and educate the customer with a consistent brand voice and dialogue

BREAKFAST CLUB:

  • Interview 'everyone' to create a community that is inclusive and storytell through this vertical
  • Strategize and execute B2B events to community build aligned with the brand for authentic collabs
  • Strategize guest interviewees or speakers under the vertical

EMAILERS:

  • Strategize and execute 8 emails a month to 
    educate
     and 
    entertain
     the customer through BTS, promotional activities, pop ups, new launches, storytelling

CREATIVE COLLABORATION:

  • Work with founder and designer to ideate content that's visually and emotionally strong
  • Suggest reel/video ideas that connect visuals with deeper meaning
  • Strategize and execute influencers that are aligned with the brand for authentic collabs on a micro and macro level for content creation
  • Collaborate with the performance marketing team for content strategy on weekly meetings
  • Strategize and execute with B2B founders for creative collabs to cross promote

ENGAGEMENT & GROWTH:

  • Actively respond to comments, DMs, and story replies to build community trust
  • Track analytics (reach, engagement, saves, shares) and adapt strategy accordingly, at end of every of the month
  • Oversee platforms like Instagram, Pinterest, YouTube Shorts, and potentially LinkedIn depending on brand direction

QUALIFICATIONS & SKILLS:

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience (2 years) in social media management.
  • Strong understanding of social media platforms, trends, algorithms, and best practices.
  • Excellent written and verbal communication skills, with a creative flair for content creation.
  • Ability to analyze data, derive actionable insights, and optimize strategies for performance improvement.
  • Strong organizational skills, attention to detail, and ability to multitask in a fast-paced environment.

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