Sr. Web Designer

2 weeks ago

Gurugram Palwal Sohna, India Apeejay Stya Group Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Sr. Web Designer - Apeejay Stya University

Role Summary:

We are seeking an experienced and creative Senior Web Designer to enhance Apeejay Education's digital presence. This role focuses on crafting engaging, user-friendly websites, high-converting landing pages, and email templates while maintaining brand consistency. The ideal candidate will have a proven track record of blending design aesthetics with technical expertise, particularly in WordPress and HTML/CSS, to meet the needs of prospective students and stakeholders in the education sector.

Key Responsibilities:

Web Design and Development:

  1. Design and develop user-centric websites and landing pages using WordPress and custom HTML/CSS.
  2. Optimize designs for mobile responsiveness and fast page load speeds, enhancing user experience and SEO performance.
  3. Maintain and implement web accessibility standards (WCAG).

Conversion Rate Optimization:

  1. Create and improve high-converting landing pages to drive inquiries and applications for various programs and events.
  2. Apply A/B testing tools and data analytics to refine design decisions for maximum impact.

Collaboration and Innovation:

  1. Work closely with cross-functional teams to conceptualize and implement innovative digital features.
  2. Facilitate workshops with stakeholders to align design goals with marketing objectives.

Brand Consistency and Visual Identity:

  1. Ensure all digital assets align with Apeejay Educations branding and maintain the highest quality standards.
  2. Create design systems to standardize branding across platforms.

Technical Excellence:

  1. Utilize tools like Adobe Creative Suite, Figma, or similar for wireframes, prototypes, and mockups.
  2. Stay updated with current UX/UI trends, SEO best practices, and email client compatibility issues.

Key Result Areas (KRAs)

  1. Conversion Optimization: Increase conversion rates across web properties.
  2. User Engagement: Enhance metrics like session duration and reduce bounce rates.
  3. Responsive Design: Ensure seamless functionality across all devices.
  4. Design Consistency: Maintain brand integrity across digital platforms.

Required Skills:

  • Design Tools: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator) or Figma.
  • Web Technologies: Strong skills in WordPress customization, HTML, CSS, and basic JavaScript.
  • Analytics and Optimization: Experience with A/B testing and CRO tools like Unbounce or Instapage.

Qualifications and Experience:

  • Education:

  • Bachelor's degree in Web Design, Graphic Design, Visual Communications, or related field.

  • Certifications in UX/UI design or digital marketing are advantageous.

Experience:

  • 5+ years in web design, focusing on user engagement and conversion.
  • Proven experience with WordPress and custom web development.
  • Portfolio showcasing successful projects, including websites, landing pages, and email designs.
  • Experience in the education sector is highly desirable.

Working days:

6 days in a week (Monday to Saturday) 9:00 am to 4:30 pm

Interested candidates, please feel free to reach out,

Regadrs,

,

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