Digital Media Manager

2 weeks ago

Chennai, Tamil Nadu, India Vleafy Technologies Full time ₹ 2,50,000 - ₹ 5,00,000 per year

Company Description

Vleafy Technologies Private Limited

Digital Marketing & Software Development

Role Description

This is a full-time on-site role located in Chennai
for a
Digital Marketing Manager
at
Vleafy Technologies
. The Digital Marketing Manager will be responsible for developing and executing comprehensive digital marketing strategies across multiple platforms, including social media, SEO, SEM, Meta Ads, and email marketing. This role also involves close coordination with designers to create impactful and brand-focused content.

Qualifications

  • Proven experience in
    Digital Marketing
    , with expertise in
    SEO, SEM, Meta Ads, and Email Marketing
  • Strong Social Media Marketing (SMM)
    and
    Social Media Optimization (SMO)
    skills
  • Proficiency in
    Canva
    and a strong understanding of
    visual storytelling
  • Experience managing Google Ads, Meta Ads Manager (Facebook/Instagram Ads)
    , and other paid advertising platforms
  • Strong communication and client handling skills with the ability to manage multiple brands simultaneously
  • Knowledge of
    social media analytics, SEO tools (e.g., SEMrush, Ahrefs), and email marketing tools (e.g., Mailchimp)
  • Ability to create and implement content strategies
    aligned with brand goals
  • A keen eye for
    design, branding, and aesthetics
  • Experience in managing influencer collaborations
    and
    paid marketing campaigns
  • Ability to work collaboratively with design and content teams
    in a fast-paced environment
  • Minimum 2
    –4 years of experience
    in digital marketing or a similar role

Key Responsibilities

  • Develop, manage, and execute
    integrated digital marketing strategies
    across channels such as
    SEO, SEM, social media, email marketing, and paid advertising
  • Plan and optimize Google Ads and Meta Ads campaigns
    to achieve business objectives
  • Stay informed on the latest industry trends, platform updates, SEO algorithms, and audience behaviors to adapt strategies accordingly
  • Work closely with
    designers and content teams
    to create visually appealing and engaging content (reels, carousels, videos, blogs, etc.)
  • Create and manage
    content calendars, social media campaigns, and performance-driven posts
  • Monitor and analyze KPIs, campaign performance, and website analytics
    to improve ROI and strategy
  • Oversee
    email marketing campaigns
    , including segmentation, automation, and performance tracking
  • Coordinate with clients and ensure consistent communication to meet brand goals
  • Lead
    brand-building initiatives
    through organic and paid strategies

Compensation

₹25,000 – ₹50,000/month
, based on experience and skills.

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