Product Marketing Manager

1 week ago

Delhi, Delhi, India CredHive Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Position Overview

Credhive is a seed-funded fintech platform providing B2B Intelligence products like
Sales-Intelligence (prospect discovery & ranking)
and
EWS / Entity Alert Monitoring (early-warning signals for portfolios)
. We're looking for an experienced
Product Marketing Manager (PMM)
—ideally with banking/credit/fintech exposure—to craft positioning, packaging, and launch motions that turn product capability into commercial outcomes. You'll translate complex data products into clear, credible narratives for lenders, insurers, and B2B finance teams, while enabling sales and powering product-led growth. You will be the first hire in the Product Marketing team and will work directly with the founder.

Key Responsibilities

  • Positioning & Messaging:
    Own ICPs and use-case narratives for India and broader Asia (MSME to mid-market).
  • Go-to-Market & Launches:
    Build launch plans (tiers, goals, channels, timelines) for new features and data feeds; coordinate with Product and leadership to hit activation and pipeline targets.
  • Pricing & Packaging:
    Partner with Product and Revenue on credit-based/seat-based models, bundles, and enterprise plans; run win-loss and price-sensitivity loops to refine offers.
  • Sales Enablement:
    Create pitch decks, one-pagers, talk tracks, objection-handling guides, ROI calculators, and demo scripts tailored to lenders, insurers, and enterprise B2B teams.
  • Metrics & Reporting:
    Own a PMM scorecard—SQLs and pipeline influence, launch adoption, activation and conversion rates, content-sourced opportunities, and win-rate lift.
  • Customer & Market Insight:
    Lead customer interviews, surveys, and competitive scans; maintain market maps and battlecards; feed insights back into roadmap and campaigns.
  • Product-Led Growth Support:
    Collaborate on in-product onboarding, prompts, and upgrade paths; define PQL signals and partner on experiments that move free-to-paid conversion.

Qualifications

  • MBA or equivalent degree
    , preferably with a focus on marketing or a related field.
  • 3–6+ years
    in B2B product marketing or closely related roles;
    banking/credit/fintech
    experience strongly preferred.
  • Proven ability to craft positioning for
    data-heavy
    products and to enable enterprise/regulated sales motions.
  • Proven ability to conduct market research and competitive analysis.
  • Strong analytical skills and proficiency in measuring marketing performance.
  • Bonus if you have dealt with large multinational corporations, insurance companies and banks.

What We Offer

  • High-ownership scope across positioning, packaging, launches, and enablement of our products.
  • Competitive salary tied to measurable GTM impact.
  • Ability to travel for periodic product/marketing summits in India; rapid growth path toward
    Head of Product Marketing

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