Senior Brand Manager

5 hours ago

Bengaluru, Karnataka, India Licious Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India's most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-
licious
fresh meat and seafood

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

About the opportunity -

This role is about
category creation from scratch
. You'll lead the brand and business growth of Licious' Ready-to-Cook and Heat & Eat portfolio — solving for discovery, relevance, trial, and loyalty. You must think like a business owner, a storyteller, and a challenger brand marketer — all rolled into one.

What makes the role meaty?

  • Answering the no.1 question - Why should a consumer buy Licious' VA products?
  • Building sharp, insight-led propositions for VA that
    answer real consumer jobs
    and beat the competition
  • Solving for low awareness and habit by building
    multi-channel education + trial engines
  • Owning category health metrics: new user contribution, attach rate, repeat rate
  • Building campaigns (performance + brand) for adoption: from digital ATL to content to reels to recipe cards
  • Shaping packaging, product naming, and in-app merchandising in partnership with product/design
  • Owning cross-functional growth plans with Category, Growth, Insights, and Creative

We hope that you..

  • Have 7-8 years in brand/category marketing or innovation roles
  • Excel in new category creation — can build demand from scratch and iterate fast
  • Have strong understanding of Indian cooking culture, convenience triggers, and premium vs mass trade-offs
  • Have shipped 0-to-1 campaigns or launches and owned the outcome

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