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Social Media Manager

3 weeks ago

Delhi, Delhi, India Global Scholar Full time

Company Description

Global Scholar is a global education recruitment company dedicated to connecting universities with trusted education consultants (agents) to streamline international student recruitment. The platform under development focuses on efficient agent onboarding, university partnerships, market intelligence, and recruitment workflows, fostering a transparent and scalable ecosystem. With an established presence across India, Nepal, Vietnam, and other emerging student markets, Global Scholar emphasizes compliance, data-driven insights, and ethical practices. The company's vision is to create a reliable global infrastructure for international student recruitment that delivers long-term value for universities, consultants, and students alike.

Role Description

This is a full-time, on-site role for a Social Media Manager (SEO & Paid Ads Specialist) based in Delhi, India. The individual will be responsible for developing and executing social media campaigns, optimizing content for social platforms, managing SEO strategies, and running paid ad campaigns. Day-to-day responsibilities include planning and scheduling engaging content, tracking performance metrics, and ensuring alignment with the company's marketing and recruitment goals. Collaboration with cross-functional teams to drive brand awareness and achieve measurable outcomes will be vital.

Qualifications

  • Proficiency in Social Media Marketing and Social Media Optimization (SMO) techniques
  • Strong skills in Communication and Writing
  • Experience in creating and implementing effective Content Strategies
  • Familiarity with SEO best practices and managing Paid Ad campaigns
  • Knowledge of analytics tools to track campaign performance and generate insights
  • Ability to collaborate with diverse teams and work in a fast-paced environment
  • Bachelor's degree in Marketing, Communications, or a related field is preferred
  • Experience in the education or recruitment sector is a plus
  • Creative problem-solving skills and a strategic mindset