Digital and Web Analytics

6 days ago

Pune, Maharashtra, India Tech Prescient Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Digital and Web Analytics Engineer

Location: Remote

Experience Range- 5-8 years

Job Type- Contractual role for 1 year

Desired Skills: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,

Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow. Strong programming skills in JavaScript, HTML/CSS, Python, SQLJob Description:Required Skills & Experience -

● Proven expertise (5+ years) implementing and managing large-scale web analytics using

tools such as: 
Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,

Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow
, etc.

● Expertise in Adobe Analytics -> Adobe Customer Journey Analytics Migrations, and

migration from app measurement framework to Web SDK

● Working knowledge of:

● Adobe Launch (Tag Management)

● Adobe Analytics & Customer Journey Analytics

● Major advertising platforms: Google, Facebook, LinkedIn, Epsilon

● Experience integrating and supporting MarTech/ad-tech platforms (6sense, Adobe

Target, etc.), and rapidly onboarding new vendor solutions.

● Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics,

Adobe CJA and Tableau.

● Strong experience with hit-level querying in Adobe Customer Journey Analytics and

customer-level data analysis.

● Hands-on experience with Event Driven DataLayer development (with and without tag

management).

● Experience with tag deployment based on consent frameworks, specifically OneTrust.

● Strong analytical, project management, and written/verbal communication skills

● 
Strong programming skills in JavaScript, HTML/CSS, Python, SQL

● Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identity

management, packet sniffing.

● Ability and willingness to work independently across all phases of the analytics

implementation lifecycle.

● Ability to work within an Agile development framework and communicate across

non-technical and technical stakeholder groupsRoles and Responsibility -● Support demand generation teams with new reporting and third-party tracking requests

(across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.).

● Implement and update Adobe CJA and Analytics/tracking scripts, variables, and

integrations using Adobe Launch, ensuring accurate mapping, server call types, cookies,

dataLayers, and identity management across web properties.

● Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, Adobe

Target, LinkedIn, Facebook, Google, etc.).

● Develop and maintain dashboards and reports in Adobe Analytics and Tableau to

provide actionable insights for marketing stakeholders.

● Monitor and ensure data accuracy and integrity across our analytics platforms via

ongoing QA, automation scripts, and outage detection.

● Support end-to-end QA cycles: completing user acceptance testing (UAT), validating

data integrity, and confirming reporting accuracy on new and updated implementations.

● Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake,

and Tableau) to support marketing and product teams.

● Maintain integration with OneTrust to ensure analytics tags are deployed only after

proper visitor consent is granted.

● Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulation

changes and ensure ongoing compliance.

● Collaborate within an Agile framework and communicate cross-functionally with teams

across the enterprise.

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