Digital and Web Analytics

1 week ago

Pune, Maharashtra, India Tech Prescient Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Digital and Web Analytics EngineerLocation: RemoteExperience Range- 5-8 yearsJob Type- Contractual role for 1 yearDesired Skills: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow. Strong programming skills in JavaScript, HTML/CSS, Python, SQLJob Description:Required Skills & Experience -● Proven expertise (5+ years) implementing and managing large-scale web analytics usingtools such as: Adobe Customer Journey Analytics, Adobe Analytics, Adobe Launch,Adobe Target, Google Analytics, Google Tag Manager, Tealium, Snowplow, etc.● Expertise in Adobe Analytics -> Adobe Customer Journey Analytics Migrations, andmigration from app measurement framework to Web SDK● Working knowledge of:● Adobe Launch (Tag Management)● Adobe Analytics & Customer Journey Analytics● Major advertising platforms: Google, Facebook, LinkedIn, Epsilon● Experience integrating and supporting MarTech/ad-tech platforms (6sense, AdobeTarget, etc.), and rapidly onboarding new vendor solutions.● Demonstrable ability to build and maintain dashboards/reports in Adobe Analytics,Adobe CJA and Tableau.● Strong experience with hit-level querying in Adobe Customer Journey Analytics andcustomer-level data analysis.● Hands-on experience with Event Driven DataLayer development (with and without tagmanagement).● Experience with tag deployment based on consent frameworks, specifically OneTrust.● Strong analytical, project management, and written/verbal communication skills● Strong programming skills in JavaScript, HTML/CSS, Python, SQL● Familiarity with HTML, variable mapping, cookies, server call types, link tracking, identitymanagement, packet sniffing.● Ability and willingness to work independently across all phases of the analyticsimplementation lifecycle.● Ability to work within an Agile development framework and communicate acrossnon-technical and technical stakeholder groupsRoles and Responsibility -● Support demand generation teams with new reporting and third-party tracking requests(across media vendors such as Google, Facebook, LinkedIn, Epsilon, etc.).● Implement and update Adobe CJA and Analytics/tracking scripts, variables, andintegrations using Adobe Launch, ensuring accurate mapping, server call types, cookies,dataLayers, and identity management across web properties.● Quickly onboard and integrate new ad-tech and third-party vendors (e.g., 6sense, AdobeTarget, LinkedIn, Facebook, Google, etc.).● Develop and maintain dashboards and reports in Adobe Analytics and Tableau toprovide actionable insights for marketing stakeholders.● Monitor and ensure data accuracy and integrity across our analytics platforms viaongoing QA, automation scripts, and outage detection.● Support end-to-end QA cycles: completing user acceptance testing (UAT), validatingdata integrity, and confirming reporting accuracy on new and updated implementations.● Conduct ad-hoc analyses (in Adobe CJA, Adobe Target, Adobe Analytics, Snowflake,and Tableau) to support marketing and product teams.● Maintain integration with OneTrust to ensure analytics tags are deployed only afterproper visitor consent is granted.● Advise on data privacy best practices: Stay up-to-date with GDPR/privacy regulationchanges and ensure ongoing compliance.● Collaborate within an Agile framework and communicate cross-functionally with teamsacross the enterprise.

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