Performance Marketing Executive

2 days ago

Bengaluru, Karnataka, India KABO Full time US$ 90,000 - US$ 1,20,000 per year

As a Digital Marketing Executive, you will play a pivotal role in driving the brand's online presence and customer engagement.

Your primary focus will be on strategizing and executing digital marketing campaigns, with a strong emphasis on Google Ads and Facebook Ads. The ideal candidate should have a minimum of 1-4 years of experience in successfully managing and optimizing paid advertising campaigns on Google and Facebook to maximize ROI and drive brand awareness.

Responsibilities:

  • Plan and execute result-driven digital marketing campaigns across Google Ads and Facebook Ads to increase website traffic, online sales, and brand visibility.

  • Perform keyword research, competitor analysis, and ad copywriting to create compelling and highly targeted ads that resonate with our target audience.

  • Monitor campaign performance, analyze data, and implement optimizations to improve ad performance, click-through rates, and conversion rates.

  • Utilize A/B testing and other performance testing methods to optimize ad creatives, landing pages, and marketing funnels.

  • Stay updated with the latest trends, best practices, and algorithm changes in digital marketing and ad platforms to ensure cutting-edge strategies.

  • Collaborate with the creative team to develop visually appealing and engaging ad creatives that align with the brand's identity.

  • Track and report key performance metrics, providing insights and recommendations to the marketing team and management.

  • Assist in managing the brand's social media platforms and organic content, ensuring consistent brand messaging and engaging with the online community.

  • Work closely with the E-commerce team to ensure a seamless user experience and optimize the customer journey from ad click to purchase.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Digital Marketing, or a related field.

  • Minimum of 1-4 years of hands-on experience in managing Google Ads and Facebook Ads campaigns.

  • Strong analytical skills and proficiency in using analytics tools to extract insights and make data-driven decisions.

  • Demonstrated experience in optimizing ad campaigns to achieve KPIs such as CTR, CPC, CPA, and ROAS.

  • In-depth knowledge of digital marketing concepts, including SEM, PPC, and social media marketing.

  • Creative thinking and ability to generate innovative marketing ideas to drive brand awareness and engagement.

  • Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.

  • Proactive and results-oriented mindset, with the ability to work in a fast-paced and dynamic environment.

  • Familiarity with the fashion industry and understanding of the target audience's preferences is a plus.

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