Social Engagement Executive

Job Title: Online Social Community Engagement Executive

Location: Sovabazar, Kolkata (On-site)

Type: Full-Time

Experience: 1–3 years in community management, tele-engagement, inside sales, or customer relationship roles

About IND – Institute of NeuroDevelopment

The Institute of NeuroDevelopment (IND) is dedicated to empowering parents of children with autism and other neurodevelopmental differences. Our programmes combine parent-led implementation, structured tracking systems, and professional therapy to achieve measurable developmental progress.

We believe that change begins with connection—understanding parents' needs, building trust, and guiding them toward breakthrough solutions. The Social Community Engagement Executive is a vital link in that journey.

Role Summary

This role blends relationship building, social media engagement, event coordination, and lead nurturing. The Community Engagement Executive will be the bridge between interested parents (both from organic and paid sources) and their next step with IND—whether that's joining a webinar, enrolling in a programme, or accessing educational resources.

The role requires empathy, active listening, persistence, and strong communication skills in Bengali and English.

Key ResponsibilitiesLead Engagement & Follow-Up

• Respond promptly to inquiries from organic leads via social media comments, DMs, and website forms
• Connect with sign-ups from paid campaigns to confirm interest and build rapport
• Develop a clear understanding of each prospect's needs and challenges

Relationship Building & Trust Development

• Engage with parents meaningfully through calls, WhatsApp messages, and social media interactions
• Share relevant educational resources to build value and trust before the sales stage
• Maintain consistent follow-ups without being intrusive

Webinar Coordination & Conversion Support

• Organise monthly/weekly webinars: manage invites, confirmations, and reminders
• Ensure high attendance through timely and personalised follow-ups
• Contact attendees after the event (call/WhatsApp) to address queries and guide them toward enrolment

Social Media & Content Engagement

• Post and share IND's content on relevant platforms to generate engagement
• Participate in comment threads and discussions to keep the conversation active
• Support in expanding reach within relevant parent communities and groups

Campaign Support & Drip Messaging

• Execute drip campaigns over WhatsApp for nurturing leads
• Track engagement and optimise messaging for better response rates
• Work with the marketing team to ensure consistent tone and emotional resonance in all communications

Required Skills & Qualifications

• 1–3 years of experience in lead nurturing, tele-engagement, community management, or inside sales
• Fluency in Bengali and English is mandatory
• Strong interpersonal and listening skills, with empathy for parents' situations
• Basic understanding of social media engagement and WhatsApp-based campaigns
• Organised, detail-oriented, and proactive in follow-ups
• Comfortable working with CRM tools and maintaining lead status updates

Preferred (Not Mandatory)

• Prior experience in healthcare, education, or non-profit sectors
• Familiarity with webinars, online events, and parent community dynamics
• Knowledge of autism, ADHD, or child development contexts

Why Join IND

• Be at the frontline of connecting families to life-changing solutions
• Opportunity to grow into Community Manager or Client Relationship Manager roles
• Work in a mission-driven environment where empathy and results go hand in hand
• Training and mentoring in both communication skills and child development awareness

Job Type: Full-time

Application Question(s):

• Current and Expected CTC with rationale behind the same.

Experience:

• Social media management: 1 year (Preferred)
• Client relationship or Telesales: 1 year (Preferred)

Language:

• Bengali (Required)
• English (Preferred)

Work Location: In person