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Market Research Analyst/ Senior Market Research Analyst
2 weeks ago
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Market Research Analyst/ Senior Market Research Analyst
Roche India – Roche Services & Solutions
Chennai/ Hyderabad
A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That's what makes us Roche.
Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology driven solutions by partnering with Roche affiliates across the globe.
As a
Market Research Analyst/ Senior Market Research Analyst,
you will work closely with stakeholders in the business teams across Roche's global affiliates, conduct research on internal & external data sources, generate qualitative and quantitative insights, and deliver high quality research and analytics solutions to business problems. You will be required to conceptualize unstructured business problems and apply research and analytical skills to address business questions.
Your Opportunity
- Be the subject matter expert on healthcare industry trends, and secondary research
- Develop a deep understanding of patients, other customers (such as HCPs, Payers), and market dynamics (healthcare industry)
- Proactively mine internal information, reports maintained by vendors and other external sources to spot trends, patterns, areas of opportunities and threats for the business, synthesis insights and build the initial foundational insights and story
- Gather insights from various sources, including public & proprietary databases, and translate the information into insightful stories that help in developing strategies
- Design and execute primary and secondary market research, synthesizing the results and insights from the research into actionable recommendations for business
- Generate qualitative / quantitative reports that communicate the key takeaways in an easy-to-understand manner
- Proficiency in understanding market landscape and surfacing insights across multiple primary data sources
- Present the findings from the analyses to the stakeholders in an effective and structured fashion
- Experience in synthesizing concise summaries focused on the key insights that inform business decisions in a holistic point of view; effectively weigh and communicate trade-off considerations
- Ability & working experience of leveraging various Gen AI tools to automate the initial analysis of customer feedback, transcripts, multiple qualitative research studies reducing analysis time while ensuring accuracy of the findings
- Exposure of product development teams involved in building enterprise level HC Analytics tools encompassing data & insight from primary market intelligence - highly desirable
- Take complete ownership and work with minimal guidance to add value in a dynamic environment
- Experience in designing and conducting surveys – desirable
- Knowledge of data visualization techniques and tools such as Tableau or Power BI to create visual representations of research findings – highly recommended
Specific Requirements W.r.t. Quantitative Market Research
Strong understanding of basic statistical concepts and ability to apply them to analyze data from primary and secondary research studies
Ability to work with statistical software packages such as SPSS, R, or SAS to clean, analyze, and interpret data – highly preferred Utilize and be comfortable working with raw data from quant studies - cleaning data, analyzing data and charting data into a meaningful story (ATUs, Trackers) Comfort running MaxDiff survey analysis / Conjoint studies/ cluster analysis/ factor analysis and similar studies
Specific Requirements W.r.t. Qualitative Market Research
Comfortable in synthesizing qualitative insights into a meaningful / impactful and motivating story
Desk research to provide background insights on the topic
Ability to create landscape reports / topical reports utilizing information available in public domain
Synthesizing insights from multiple channels into business relevant meaningful story
Who You Are
- You hold a bachelor's degree and 4-7 years of experience in the market and business research space in the Pharma, Healthcare and Biotechnology domain
- Experience of working with US customers
- Strong understanding of the drug development process from clinical phases to launch and commercialization
- Knowledge of qualitative and quantitative MR techniques and experience in qualitative and quantitative analysis
- Hands on experience with SQL, MS-Excel & MS-PowerPoint is must and SAS/ Python/ AWS/ R/ SPSS are nice to have
- Strong verbal and written communication skills with ability to develop compelling stories, present to the stakeholders and influence decision-making
- Self-starter with innovative mindset and passionate about solving complex problems
- Highly motivated, learning oriented and quality-focused individuals would be preferred
Who we are
A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let's build a healthier future, together.
Roche is an Equal Opportunity Employer.
