Digital Marketing Executive

2 weeks ago

Pune, Maharashtra, India Inovanext Global Consultants Full time ₹ 1,20,000 - ₹ 2,60,000 per year

We are seeking a dynamic and results-driven Digital Marketing Executive to join our growing team. The ideal candidate will have hands-on experience in managing and optimizing online marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and TikTok, with a strong focus on lead generation and performance marketing.

This is a perfect role for someone who loves combining creativity with data, understands marketing funnels, and is passionate about delivering measurable results.

Job Description:

As a Digital Marketing Executive, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across multiple platforms. Youll work closely with the marketing and sales teams to ensure that campaigns align with business goals, generate quality leads, and deliver a strong return on investment.

Role & responsibilities:

Key Responsibilities:

  • Plan, execute, and optimize digital advertising campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), LinkedIn Ads, and TikTok Ads.

    • Develop and manage paid media strategies focused on lead generation, brand awareness, and conversion optimization.

    • Conduct in-depth audience and keyword research to define high-performing targeting strategies for local and global campaigns.

    • Create compelling ad copies, engaging creatives, and A/B test variations to improve click-through and conversion rates.

    • Monitor and analyze campaign performance using tools like Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel, ensuring accurate conversion tracking.

    • Optimize campaigns based on key performance indicators (KPIs) such as CPL, CTR, ROAS, and Conversion Rate.

    • Collaborate with the SEO, content, and design teams to align paid marketing strategies with overall brand goals.

    • Suggest and implement landing page optimizations and funnel improvements to enhance campaign performance.

    • Prepare detailed weekly and monthly performance reports, providing insights and data-driven recommendations for continuous growth.

    • Stay updated with the latest digital marketing trends, ad platform updates, and algorithm changes to ensure best practices are followed.

Requirements:

  • Minimum 3 years of experience managing Google Ads and Meta Ads campaigns.

    • Proven track record in lead generation and performance-based marketing with measurable ROI.

    • Strong understanding of Google Ads Editor, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.

    • Proficiency in Google Analytics 4 (GA4), Tag Manager, and conversion tracking setup.

    • Experience in managing B2B and international market campaigns.

    • Excellent copywriting, analytical, and A/B testing skills.

    • Ability to manage ad budgets efficiently and scale high-performing campaigns.

    • Understanding of marketing funnels, landing pages, and conversion rate optimization (CRO) strategies.

Preferred Qualifications (Good to Have):

  • Google Ads and Meta Ads certifications.

    o Experience running YouTube Ads or LinkedIn Ads campaigns.

    o Basic graphic design skills (Canva, Figma, or similar tools) for ad creative development.

    o Knowledge of email automation and CRM integration with ad platforms.

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