Field Marketing Executive

3 days ago


Gurgaon, Haryana, India Pathways consultant Full time ₹ 2,00,000 - ₹ 3,00,000 per year

A Field Marketing Executive executes marketing campaigns in the "field" to connect with potential customers face-to-face, driving brand awareness and sales. Key responsibilities include organizing promotional events, conducting in-store and street-level activities, generating leads, gathering customer insights, and reporting on campaign performance. This role requires strong communication, sales, and analytical skills, often involving extensive travel within a designated territory to support local markets and sales teams. Key Responsibilities

  • Event Management:Planning and executing promotional events, such as product demonstrations, pop-ups, and in-store activations.
  • Brand Activation:Creating brand awareness through face-to-face interactions and experiential marketing initiatives.
  • Lead Generation:Identifying and engaging with potential customers to generate new sales leads.
  • Market Research & Insights:Gathering information on market trends and consumer demands through direct interaction with potential buyers.
  • Sales Support:Collaborating with sales teams to ensure marketing efforts effectively support sales goals.
  • Reporting & Analysis:Analyzing marketing metrics and providing regular reports on campaign status and ROI.

Job Types: Full-time, Fresher

Pay: ₹10, ₹20,000.00 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person



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