Market Research Associate

Job description

Are you a data whiz with a keen eye for market trends? Do you thrive on uncovering insights from existing data? If so, this Market Research Associate role is calling your name

In this exciting role, you'll leverage your expertise in AI tools, data analytics, and programming languages to conduct in-depth secondary market research. You'll work closely with researchers and analysts to gather, analyze, and interpret data from various sources to inform strategic business decisions.

Note - Freshers can also apply for this role. Candidates from Jamshedpur will be preferred.

Responsibilities:

• Conduct comprehensive secondary market research using a variety of online databases, industry reports, government publications, and other credible sources.
• Utilize AI tools for data mining, sentiment analysis, and trend identification within secondary data sources.
• Clean, organize, and analyze large datasets using Python and other data analysis tools.
• Create compelling data visualizations using Tableau or similar software to communicate research findings effectively.
• Stay up-to-date on the latest market research trends and technologies, particularly the role of AI in data analysis and visualization.
• Assist senior researchers with project management tasks, including data extraction, report writing, and presentation preparation.
• Collaborate with cross-functional teams (marketing, product development, etc.) to ensure research aligns with business goals.

Qualifications:

• Bachelor's degree in Business Administration, Marketing Research, Data Analytics, or a related field (experience may be substituted for education).
• Minimum 1 year of experience in secondary market research or a similar role.

Technical Skills:

Data Analysis and Visualization:

• Excel: Proficient in using Excel for data manipulation, cleaning, analysis, and creating pivot tables and charts.

• Power BI: Familiarity with Power BI or similar business intelligence tools for creating interactive dashboards and reports to present market research findings.

Programming:

Python (plus libraries like NumPy, Pandas): Basic understanding of Python for data analysis tasks like data wrangling, statistical analysis, and potentially some automation. This can be a plus, but not always required for a second-year role.

Presentation Tools:

Word: Ability to create clear and concise reports and documentation summarizing research findings.

PowerPoint: Skill in crafting compelling presentations to effectively communicate market research insights to stakeholders.

Additional Valuable Skills:

• AI and Machine Learning Tools (optional): Having a basic understanding of AI and Machine Learning concepts, and how they can be applied to market research can be a significant advantage, especially as these technologies become more integrated with the field.
• Survey Software: Familiarity with survey creation and management tools can be helpful, especially if the role involves collecting data through surveys.
• Database Management: Basic knowledge of database management principles can be beneficial for organizing and querying market research data.

Soft Skills:

• Communication: Excellent written and verbal communication skills to present findings clearly, concisely, and persuasively.
• Problem-solving: Ability to analyze complex data, identify trends, and draw meaningful insights.
• Attention to Detail: Accurate and meticulous when working with data and ensuring research reports are error-free.
• Organization: Strong organizational skills to manage multiple tasks and deadlines effectively.

Curiosity and Analytical Thinking: A genuine interest in market research, a curious mind to ask the right questions, and the ability to analyze information critically.

• Strong analytical skills with the ability to identify key insights and trends from secondary data sources.
• Proficiency in data analysis tools such as Python (including libraries like pandas, NumPy, etc.).
• Experience with data visualization software like Tableau or Power BI.
• Working knowledge of AI tools and their potential applications in secondary market research (a plus).
• Excellent written and verbal communication skills with the ability to present complex findings in a clear and concise manner.
• Strong attention to detail and a commitment to accuracy.
• Ability to work independently and manage multiple projects simultaneously.

Bonus points for:

• Experience with market research databases (e.g., Factiva, Bloomberg, S&P Global Market Intelligence).
• Knowledge of data mining and scraping techniques (ethical considerations a must).
• Experience with competitive intelligence tools.
• We offer a competitive salary and benefits package, along with the opportunity to work on challenging projects and be a key player in driving data-driven business decisions