
Sr. Manager
23 hours ago
About the Role:
We are seeking dynamic senior professionals to lead Offline Marketing initiatives for our brand. The role demands strategic thinking, strong execution skills, and experience in managing both offline campaigns and content/production workflows.
Key Responsibilities:
- Drive offline brand marketing campaigns, events, activations, and BTL promotions.
- Manage vendor relations, media agencies, and creative production partners.
- Oversee content creation (print, outdoor, collaterals) and ensure brand consistency.
- Integrate offline campaigns with digital/online initiatives for higher ROI.
- Monitor budgets, campaign performance, and market trends.
- Lead and mentor the marketing team for flawless execution.
Requirements:
- 8-12 years of experience in Offline Marketing, ATL/BTL, and content/production.
- Strong exposure to brand campaigns, events, and activations.
- Excellent vendor management and negotiation skills.
- Ability to blend offline and digital marketing strategies effectively.
- Strong leadership, communication, and analytical skills.
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