Trade Service Excellence

6 days ago

Lucknow, Uttar Pradesh, India Gyan Dairy Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities :

Distributor Coordination and Management:

  • Facilitate coordination with all distributors across the sales ecosystem.
  • Act as the primary contact for distributors regarding payments, accounts coordination, and crate management.
  • Ensure daily pre-emptive coordination between sales, finance, and market teams to address exceptions promptly pertaining to payments/crates and release of goods.
  • The coordination in this regard has to happen in the first half of the day to ensure timely closing of demand.

Performance Monitoring and Improvement:

  • He/She will be solely accountable for ensuring the fortnightly closing of accounts and flagging of

Exceptions that might be detrimental to sales growth. He will also ensure the maintenance of the Distributor.

  • Establish and maintain distributor scorecards based on key performance indicators (KPIs), with regular reviews and updates with CRO regarding the distributor's health.
  • Oversee the Vikreta Helpline for retailer complaint redressal, ensuring timely resolution within a 24-hour turnaround time (TAT), this has to be ensured by KAM.
  • The team will coordinate with the marketing department to ensure the stickering of helpline details on all retail outlets (Productive and Non-productive) twice a year for each vertical.

Financial Management and Operational Efficiency:

  • Ensure daily payment collection from distributors across channels, minimizing deviations from targets in a month.
  • Ensure crate reconciliation is done on time with close coordination with distributors.
  • Monitor VHN (Vikreta Helpline Number) calls to meet TAT and strive for continuous improvement in distributor scorecard metrics.
  • Distributor Scorecard is to be prepared based on RAG classification.

Sales Audit:

  • Conduct distributor audits related to vans, deep freezers, crates, office once in 6 months and share the of it.
  • Retail audit should be once in a year to cover 20%of the total universe to obtain the following: brand perception, service perception, quality perception, and transactional issues.
  • The data needs to be analyzed on a tabular form monthly for each PSO.
  • Data audit needs to be done of closing stocks also.
  • Conduct GFS audit of infra structure, hygiene inventory, finances, people and surprise customer audit once in 6 months.
  • Conduct HD audit through CRM team hence conduct random audit of 10% of customer base every quarter to get the feedback on quality, service, UI and CX
  • Conduct process audit on trade marketing activities, R&R plans, new distributors, Iceage, finances and crats management
  • Examine sales reports, invoices, and receipts to ensure proper recording and compliance with accounting standards.
  • Ensure adherence to internal controls, company policies, and regulatory requirements related to sales activities.
  • Conduct regular audits to detect and prevent fraud or financial mismanagement.
  • Prepare detailed reports on findings, including any discrepancies or irregularities discovered.
  • Recommend and implement improvements to sales processes and controls based on audit findings.
  • Present audit results to management and provide actionable insights for decision-making.
  • Stay updated on industry best practices and regulatory changes affecting sales audits.

Preferred candidate profile

Qualification- PG in Sales/Marketing or operations

Years Of Experience- 2-3 Years

Preferred Industry- Dairy/FMCG or any industry

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