Growth Manager

1 day ago

Chennai, Tamil Nadu, India Origin Nutrition Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title:   Growth Manager

Location:   On-Site, Chennai

Department:   Marketing

Reports to:   Co-Founder

Employment Type:   Full-time

About Origin Nutrition

Origin Nutrition is a 100% plant-based nutrition brand focused on making clean, great-tasting, and high-quality supplements. We're on a mission to make plant-based living accessible and aspirational — with products that are better for people and the planet.

As we scale our presence across India, we're looking for a Growth Manager to help unlock the next phase of digital and omnichannel growth.

Role Overview

As Growth Manager, you will be responsible for leading and executing growth initiatives across all customer touchpoints — with a strong focus on digital performance, conversion funnels, and customer acquisition. You'll work cross-functionally with marketing, product, and analytics teams to identify growth levers, run experiments, optimise performance, and drive measurable business outcomes.

Key Responsibilities

  • Own growth KPIs
    across paid marketing, website conversions, new user acquisition, and revenue growth.
  • Develop and implement full-funnel growth strategies
    across D2C (Shopify), marketplaces, and quick commerce platforms.
  • Work closely with the performance marketing team
    to plan, optimise and scale campaigns across Meta, Google, YouTube, and other relevant channels.
  • Lead website CRO efforts
    — using tools like Hotjar, GA4, and A/B testing platforms to improve conversion rates and user experience.
  • Plan and execute growth experiments
    across channels and customer journeys — from ad creatives and landing pages to retention flows.
  • Collaborate with retention, content, and brand teams
    to ensure seamless cross-channel messaging and engagement.
  • Monitor and analyse growth metrics, reporting on ROI, LTV:CAC, churn, and cohort behaviour to inform decision-making.
  • Explore and test
    new growth channels
    (affiliates, influencer collabs, partnerships, SEO, UGC, etc.)
  • Identify bottlenecks in the user journey and propose data-backed improvements.

Requirements

  • 3–5 years of experience in growth, digital marketing, or performance roles — preferably in a high-growth D2C brand or startup.
  • Strong understanding of
    digital marketing funnels, analytics
    , and performance metrics.
  • Hands-on experience with
    growth tools
    — GA4, Meta Ads, Google Ads, Shopify, WebEngage (or similar), etc.
  • Experience running
    growth experiments
    and analysing results using a test-and-learn approach.
  • Comfortable working with
    data
    and drawing insights to make strategic decisions.
  • Strong project management and communication skills — ability to work cross-functionally with creative, tech, and ops teams.
  • Passion for consumer brands, wellness, and/or sustainability is a plus.

What We Offer

  • An opportunity to work with one of India's leading plant-based brands at the forefront of clean nutrition.
  • A fast-paced, collaborative environment where your ideas have real impact.
  • Ownership, autonomy, and room to experiment.

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