Head Digital Marketing

2 weeks ago


Bengaluru, Karnataka, India Hival It Solutions Full time

Job Description: Head Sales & Digital Marketing (EdTech / LMS)

Organization: LMS / EdTech Platform

Location: RT Nagar Bangalore

Employment Type: Full-time | On-site / Hybrid

Reports To: Founder / CEO / Chief Growth Officer

ROLE OVERVIEW

The Head Sales & Digital Marketing will lead the end-to-end growth, demand generation, and revenue strategy for the organizations EdTech and LMS offerings. This role requires a strategic growth leader with deep understanding of EdTech sales cycles, digital acquisition, counseling-led conversions, and scalable revenue systems.

KEY RESPONSIBILITIES

  1. Growth Strategy & Revenue Leadership

    Own enrollment, revenue, CAC, LTV, and ROAS targets

    Define digital growth roadmap aligned with business goals

    ¢ Budget planning and ROI optimization

  2. Digital Marketing & Lead Acquisition

    ¢ Performance marketing across Google, Meta, YouTube, LinkedIn

    ¢ High-intent lead funnel creation for K12, test prep, upskilling

    ¢ Campaign execution for launches and seasonal admissions

  3. Sales Funnel, CRM & Conversion Optimization

    ¢ Manage full funnel from lead to enrollment

    ¢ CRM optimization (LeadSquared / Zoho / Salesforce / HubSpot)

    ¢ Improve counseling conversion ratios

  4. Brand, Content & Organic Growth

    ¢ Website, landing pages, social, email & WhatsApp journeys

    ¢ Outcome-driven messaging and trust-building communication

  5. Team Leadership & Collaboration

    ¢ Build and manage high-performing digital growth teams

    ¢ Coordinate with Academics, AI Media, Product & Tech teams

  6. Analytics & Reporting

    ¢ Real-time dashboards and performance reporting

    ¢ Funnel analysis and optimization

QUALIFICATIONS & EXPERIENCE

¢ 812+ years in Digital Marketing / Growth / Revenue roles

¢ 35 years in leadership (EdTech / LMS / SaaS preferred)

¢ Strong experience with large media budgets

KEY SKILLS

¢ Performance & Growth Marketing

¢ CRM & Marketing Automation

¢ Data-driven decision making

¢ Team leadership & stakeholder management

WHY JOIN US

¢ Leadership role shaping the revenue engine of an LMS

¢ High visibility and strategic ownership

¢ Innovation-driven growth environment



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