Head Digital Marketing
2 weeks ago
Job Description: Head Sales & Digital Marketing (EdTech / LMS)
Organization: LMS / EdTech Platform
Location: RT Nagar Bangalore
Employment Type: Full-time | On-site / Hybrid
Reports To: Founder / CEO / Chief Growth Officer
ROLE OVERVIEW
The Head Sales & Digital Marketing will lead the end-to-end growth, demand generation, and revenue strategy for the organizations EdTech and LMS offerings. This role requires a strategic growth leader with deep understanding of EdTech sales cycles, digital acquisition, counseling-led conversions, and scalable revenue systems.
KEY RESPONSIBILITIES
Growth Strategy & Revenue Leadership
Own enrollment, revenue, CAC, LTV, and ROAS targets
Define digital growth roadmap aligned with business goals
¢ Budget planning and ROI optimizationDigital Marketing & Lead Acquisition
¢ Performance marketing across Google, Meta, YouTube, LinkedIn
¢ High-intent lead funnel creation for K12, test prep, upskilling
¢ Campaign execution for launches and seasonal admissionsSales Funnel, CRM & Conversion Optimization
¢ Manage full funnel from lead to enrollment
¢ CRM optimization (LeadSquared / Zoho / Salesforce / HubSpot)
¢ Improve counseling conversion ratiosBrand, Content & Organic Growth
¢ Website, landing pages, social, email & WhatsApp journeys
¢ Outcome-driven messaging and trust-building communicationTeam Leadership & Collaboration
¢ Build and manage high-performing digital growth teams
¢ Coordinate with Academics, AI Media, Product & Tech teamsAnalytics & Reporting
¢ Real-time dashboards and performance reporting
¢ Funnel analysis and optimization
QUALIFICATIONS & EXPERIENCE
¢ 812+ years in Digital Marketing / Growth / Revenue roles
¢ 35 years in leadership (EdTech / LMS / SaaS preferred)
¢ Strong experience with large media budgets
KEY SKILLS
¢ Performance & Growth Marketing
¢ CRM & Marketing Automation
¢ Data-driven decision making
¢ Team leadership & stakeholder management
WHY JOIN US
¢ Leadership role shaping the revenue engine of an LMS
¢ High visibility and strategic ownership
¢ Innovation-driven growth environment
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