Digital Marketing Specialist
5 days ago
Job Title: Digital Marketing Specialist (5 Years Experience)
Location: Chennai
Industry: Advertising & Marketing
About the Role
We are looking for a highly skilled and result-driven Digital Marketing Specialist with 5+ years of experience in managing social media, performance marketing, Meta ads, and paid campaigns. The ideal candidate will have a strong background in scaling digital campaigns, optimizing ROI, and driving brand presence for clients in a fast-paced advertising environment.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and other digital platforms.
- Manage and grow social media presence for multiple client brands with engaging strategies.
- Develop, monitor, and analyze performance marketing campaigns to maximize conversions and ROI.
- Collaborate with creative, design, and content teams to build impactful ad creatives.
- Conduct competitor and market analysis to identify trends and opportunities.
- Track KPIs and prepare weekly/monthly reports on campaign performance and insights.
- Stay updated with latest digital marketing trends, ad platform updates, and tools.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 5 years of experience in Digital Marketing with focus on social media and performance marketing.
- Proven expertise in Meta Ads Manager and handling large-scale paid campaigns.
- Strong analytical skills with experience in Google Analytics, Meta Business Suite, and other digital tools.
- Excellent communication, presentation, and client-handling skills.
- Agency-side experience in an advertising or digital marketing company preferred.
What We Offer
- Competitive salary package.
- Exposure to leading brands and diverse campaigns.
- Creative and collaborative work culture.
- Growth opportunities in a fast-growing advertising firm.
Job Types: Full-time, Permanent
Pay: ₹30, ₹35,000.00 per month
Benefits:
- Health insurance
Work Location: In person
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