Associate Marketing Manager

13 hours ago

Mumbai, Maharashtra, India 5e79079c-2731-47ce-bf34-ee35dcb3ebd5 Full time ₹ 5,00,000 - ₹ 12,00,000 per year

About the Role

The Marketing Associate Outreach & Automation will drive large-scale student outreach via email, SMS, WhatsApp, and offline channels. This role requires strong execution discipline, database ownership, AI-enabled marketing capabilities, and cross-functional coordination to ensure timely, high-quality campaigns across India.

Key Responsibilities

  1. Outreach Execution

  2. Execute daily large-scale outreach campaigns (1,00,000+ emails, SMS/RCS, WhatsApp blasts).

  3. Maintain delivery hygiene across all channels with error-free execution.

  4. Database Management & Segmentation

  5. Own and maintain the marketing database with segmentation by region, channel, lead type, course type, and persona.

  6. Ensure ongoing data cleaning, enrichment, deduplication, and segment refresh.

  7. Campaign Support

  8. Manage geo-based, institute-based, and referral-led campaigns.

  9. Support personalization for profile-based and persona-based communication tracks.

  10. BTL & On-Ground Coordination

  11. Coordinate offline BTL activities such as canopies, college drives, counsellor activities, and QR-led activations.

  12. Align with regional teams, DSAs, partners, and event vendors for smooth execution.

  13. Funnel Tracking & TAT Monitoring

  14. Track leads through the funnel and ensure TAT compliance for outreach-led journeys.

  15. Identify and highlight issues early (e.g., drop-offs, delayed follow-ups, broken journeys).

Soft Skills & Behavioral Expectations

  • Time Management: Execute time-sensitive campaigns under pressure. Data Accuracy Mindset: Ensure campaign hygiene, formatting consistency, and error-free execution.
  • Task Prioritization: Balance BAU, ad-hoc requests, and high-impact initiatives.
  • Communication Discipline: Proactively report issues with leads or delivery quality; maintain source-wise logs.
  • Cross-Team Collaboration: Work effectively with CRM, Sales (SAM), Ops, and Product teams.
  • Continuous Learning: Show curiosity toward new outreach tools, AI workflows, and automation methods.

Tools & Platforms Messaging & Outreach Tools

  • WhatsApp API platforms (Gupshup, Interakt, , etc.)
  • Ability to run, monitor, and report on API-led campaigns.

Reporting Tools

  • Google Sheets, Google Docs (pivot tables, VLOOKUP, dashboards)

Design Tools

  • Canva, Adobe Express

AI Copy & Localization Tools

  • ChatGPT, Gemini, Claude
  • Proficiency in AI-assisted proofreading, creative enhancement, and localization.

Design Tools

  • Canva, Adobe Express AI Copy & Localization Tools
  • ChatGPT, Gemini, Claude
  • Proficiency in AI-assisted proofreading, creative enhancement, and localization.

High-Impact Behaviours

  • Lead Quality Feedback: Report low-quality leads or inconsistencies to SAM and marketing teams.
  • Creative Innovation: Suggest new hooks, formats, and outreach ideas using AI insights.
  • Continuous Learning: Proactively upskill on AI, automation, and funnel analytics.

Required Qualifications

  • Bachelors degree in Marketing, Mass Media, Management, or related fields.
  • 03 years of experience in outreach marketing, digital marketing, CRM operations, or BTL coordination.
  • Strong command of English and comfort with fast-paced, multi-tasking environments.

What Success Looks Like

Zero-error execution across all outreach channels.

A clean, enriched, persona-based database.

Strong collaboration with Sales, CRM, and Ops teams.

Improved campaign response and conversion rates via AI-led optimization.

Smooth event coordination and timely reporting.

Consistent problem detection and disciplined escalation.

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