Social Media Specialist

1 week ago

Delhi, Delhi, India Redwood International Full time ₹ 12,00,00,000 - ₹ 24,00,00,000 per year

We are seeking a passionate and creative Social Media Specialist to lead the digital presence of our Middle Eastern perfume brands. The ideal candidate will be responsible for building strong brand visibility, engaging perfume enthusiasts, and driving sales growth through strategic social media management. This role requires a deep appreciation for luxury, fragrance storytelling, and cultural nuances that resonate with Indian and global audiences.

Key Responsibilities

Content Creation & Storytelling

  • Develop engaging and visually appealing content (images, reels, stories, blogs) showcasing Middle Eastern perfumes.
  • Craft compelling narratives around fragrance notes, heritage, and luxury positioning.
  • Collaborate with designers, photographers, and videographers to create premium campaigns.

Social Media Strategy & Management

  • Plan, execute, and optimize content calendars across platforms (Instagram, Facebook, YouTube, Pinterest, Twitter/X, LinkedIn).
  • Maintain brand consistency across all channels while tailoring content for each platform.
  • Manage influencer collaborations (perfume influencers, lifestyle creators) to expand reach.

Community Engagement

  • Build and nurture an engaged perfume community by responding to comments, DMs, and queries promptly.
  • Conduct live sessions, fragrance education series, and Q&A interactions.
  • Encourage user-generated content, reviews, and testimonials to build trust.

Campaigns & Growth

  • Plan and run paid campaigns for product launches, seasonal promotions (Eid, Diwali, Valentine's Day, etc.).
  • Monitor ad performance, track ROI, and adjust targeting for better reach and conversions.
  • Partner with e-commerce teams (Amazon, Nykaa, Myntra, Tata Cliq, Quick Commerce) to align promotions with sales events.

Analytics & Reporting

  • Track KPIs including engagement, reach, conversions, and follower growth.
  • Provide monthly reports with insights and recommendations.
  • Benchmark against competitors in the luxury fragrance space.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10, ₹18,000.00 per month

Work Location: In person

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