Salesforce Marketing Cloud Developer

4 days ago

Gurgaon, Haryana, India Shashwath Solution Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Years of Experience: - Salesforce Marketing Cloud Experience 5+ Years
- Overall Salesforce Experience 8+ years

Preferred Certifications:

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Developer
  • Key Responsibilities
  • Salesforce Marketing Cloud and Journey Builder (SFMC)
  • o Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more.
  • o Develop customer segmentation strategies to target marketing efforts to specific populations.
  • o Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution.
  • Additional Expertise
  • o Meet business requirements in terms of integrations to other systems, such as unique channel API integrations.
  • o Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way.
  • o Serve as senior level developer for
  • o Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals
  • o Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support)
  • o Should be able to work in a multi-vendor environment and able to adapt to the changing needs
  • o Remains current on new Salesforce features and functionality and provides recommendations for process improvements

Competencies: - Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies.
- Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies.
- Proficiency in configuration and customizations within the Salesforce platforms
- Experience with data analysis and A/B testing, including interpretation of metrics.
- Solid understanding of Salesforce platform, features and governor limits
- Strong understanding of Salesforce best practices and design patterns
- Strong understanding of relational database concepts and designs
- Experience working with VisualForce pages, Lightning, Apex programming
- Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred
- Experience using SOAP, REST and other communication protocols and mechanisms
- Experience in Agile development preferred

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