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Marketing Lead
2 weeks ago
About the Role- We're looking for a dynamic Marketing Lead with 4-6 years of experience to shape, strengthen and propagate our brand identity. If you have a passion for brand storytelling, visual identity, strategic marketing and growing a brand through data-driven strategies, we want you on our team
Eligibility-
- MBA in Marketing or Master's in Communications, Marketing, or Public Relations from a Tier 1 or Tier 2 business school
- 4-6 years of experience in directly managing a team, brand marketing, visual identity development, or creative strategy
- Strong background in brand positioning, market research, and storytelling
- Experience in developing brand guidelines, visual assets, and marketing playbooks
- Exposure to working with global student organisations like 180 DC, Enactus, and AIESEC in their Marketing division and/or in a fast paced startup environment catering to younger audiences is a plus
Skills Required- ●
Creative Direction & Content Aesthetics:
Strong understanding of brand storytelling, copywriting, and campaign ideation ●
Impact-Driven Strategy & Innovation:
Demonstrated ability to design and implement robust monitoring and impact measurement processes for marketing campaigns. Strong understanding of both traditional and emerging social media platforms, with a proven track record of leveraging innovative marketing trends to drive business outcomes ●
Marketing & Campaign Execution:
Ability to craft and execute brand marketing campaigns across digital, outdoor, and social media ●
Cross-Team Collaboration:
Work closely with product, design, and marketing teams to ensure brand consistency ●
Presentation & Report-Making:
Strong skills in preparing brand strategy decks, reports, and creative guidelines.
Job Description- ●
Project Leadership:
Oversee marketing projects and teams. Monitor project performance, set clear goals, and ensure timely execution. Drive social media property growth and performance metrics, and shape communication direction ●
Brand Vision & Identity Development
: Define and maintain the brand's visual identity. Develop and oversee the brand style guide, ensuring consistency across all communication channels. ●
Brand Kit & Asset Management:
Guide the team to create and manage the brand kit, including logos, icons, social media templates, presentation decks and collaterals, booklets etc ●
Storytelling:
Guide the team to craft compelling brand narratives that connect with audiences and enhance brand positioning. Lead branded marketing campaigns, ensuring alignment with the brand's tone and values ●
Campaign Execution & Performance Analysis:
Launch and manage brand awareness campaigns, measuring their impact using analytics tools. Use Google Analytics, Power BI, and LinkedIn Insights to optimise brand messaging and outreach ●
Content Pipeline Creation:
Drive the team to create a robust pipeline of content, including but not limited to videos, image cards, advertisements, reels, vox pop series, etc,. for pan-India youth engagement and managing the release plan ●
Performance Analytics & Optimisation:
Track campaign performance using Google Analytics, Power BI, LinkedIn and Meta Insights to refine strategies ●
Flexibility:
Be able to adapt to meet our dynamic business needs that may change or evolve over time
