Google Ads Specialist
1 day ago
Job Title: Google Ads Specialist
Location: Noida (On-site)
Experience: 2–8 Years
Industry: Education / Ed-Tech
Working Days: 6 Days (Monday–Saturday)
Job Summary:
We are seeking a highly skilled Digital Marketing & Meta Ads Specialist with strong expertise in Business Analytics to join our marketing team. The ideal candidate will plan, execute, and optimize Meta Ads campaigns, analyze performance data, and generate insightful reports to drive maximum ROI. Prior experience in the Education / Ed-Tech sector is mandatory.
Key Responsibilities:
Plan, execute, and manage Meta Ads (Facebook & Instagram) campaigns.
Create and manage custom audiences based on city, education level, and interests.
Track and analyze key performance metrics such as CPC, CPConversion, and lead generation ratio.
Prepare detailed Excel reports showing ad spend, leads, CPC, CPConversion, and ROI.
Design and edit creatives (images & short videos) for ad campaigns using Canva, Photoshop, or similar tools.
Optimize campaigns regularly to achieve maximum lead generation at minimum cost.
Analyze campaign data using Meta Business Suite, Google Analytics, and Excel dashboards.
Collaborate with content and design teams to improve ad effectiveness.
Prepare weekly and monthly performance reports for management.
Requirements & Qualifications:
Bachelor's degree in Marketing, Business, or related field.
3–8 years of proven experience in Digital Marketing & Meta Ads Management.
In-depth knowledge of Business Analytics, Excel reporting, and data visualization.
Strong command over MS Excel (Pivot Tables, Formulas, Dashboards).
Experience in the Education / Ed-Tech industry is mandatory.
Creative mindset with hands-on experience in Canva, Photoshop, or video editing tools.
Excellent analytical, communication, and presentation skills.
Must provide past campaign performance reports including:
Total Ad Spend
Number of Leads Generated
CPC & CPConversion details (with supporting evidence/report copy)
Key Skills:
Meta Ads | Business Analytics | Excel Reporting | Google Analytics | ROI Optimization | Campaign Management | Ed-Tech Marketing | Canva | Photoshop
Job Types: Full-time, Permanent
Pay: ₹30, ₹55,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
Work Location: In person
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