Lead Generation

1 week ago

India Adova Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Overview The Lead Generation role is pivotal in the organization's growth strategy, focusing on identifying and cultivating potential customers to drive sales efficiency and revenue. This position involves a mix of analytical and creative skills to source leads through various channels. By leveraging both technology and personal engagement, the Lead Generation Specialist develops a pipeline of high-quality leads that can be passed on to the sales teams. Success in this role directly correlates to the organization's ability to expand its market presence, foster customer relationships, and ultimately enhance sales performance. The ideal candidate will have a proactive approach to seeking new business opportunities and a keen understanding of the sales process. In addition, this position requires the ability to evaluate market trends and inform strategic decisions to optimize lead generation efforts. Key Responsibilities
  • Conduct market research to identify and target potential customers.
  • Utilize CRM software to track and manage leads effectively.
  • Develop and execute lead generation campaigns through email, social media, and other channels.
  • Create compelling content to attract and engage potential leads.
  • Collaborate with sales and marketing teams to align lead generation strategies.
  • Analyze lead generation metrics to gauge effectiveness and optimize processes.
  • Identify innovative ways to increase lead generation through emerging platforms.
  • Qualify leads based on established criteria and pass on high-potential leads to the sales team.
  • Develop nurturing strategies to engage leads until they are ready to convert.
  • Conduct follow-ups with prospects to maintain engagement.
  • Provide feedback to improve lead generation processes and tools.
  • Maintain a robust database of potential leads for ongoing outreach.
  • Stay updated with industry trends and competitor activities.
  • Prepare regular reports on lead generation performance for management.
  • Attend networking events to meet potential leads and build relationships.
Required Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • 1+ years of experience in lead generation or sales support.
  • Proficiency in CRM tools (e.g., Salesforce, HubSpot).
  • Strong understanding of lead generation metrics and analytics.
  • Excellent verbal and written communication skills.
  • Ability to work independently and as part of a team.
  • Experience with digital marketing strategies and platforms.
  • Strong organizational and time management skills.
  • Analytical mindset with problem-solving abilities.
  • Familiarity with content marketing and SEO principles.
  • Ability to adapt and learn new tools and technologies quickly.
  • Creative thinking and ability to generate new ideas.
  • Strong interpersonal skills for relationship-building.
  • Knowledge of current market trends and conditions.
  • Willingness to undertake travel for networking events.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

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