Marketing Coordinator

Department:
Marketing & Strategy

Company:
Bano Digital

Location:
Pune (On-site)

Experience:
2–4 Years

Industry Focus:
Real Estate, Finance, and Investment Brands

About Bano Digital

Bano Digital is a new-age digital marketing agency that blends creativity with strategic storytelling. We specialize in brand building, personal branding, and digital campaigns that connect with audiences at a psychological level. Our clientele spans diverse sectors, but we take pride in our expertise with
real estate and financial brands
, transforming complex concepts into emotionally engaging narratives that drive results.

Role Overview

As a
Marketing Coordinator
, you will play a pivotal role in managing, executing, and optimizing marketing strategies for
real estate developers, builders, property consultants, and financial service providers
. You will act as the bridge between clients, creative teams, and digital strategy — ensuring campaigns not only look good but perform exceptionally.

This role demands someone who understands
the pulse of real estate and finance audiences
, knows how to turn market trends into marketing opportunities, and thrives on strategic communication.

Key Responsibilities
1. Client Strategy & Communication

• Serve as the
  primary point of contact
  for assigned real estate and financial clients.
• Understand client objectives, project timelines, and deliverables to ensure smooth campaign execution.
• Draft
  monthly marketing calendars
  , campaign briefs, and performance reports.
• Collaborate with the content, design, and media teams to ensure deliverables align with client goals.
• Maintain long-term client relationships through proactive communication and campaign innovation.

2. Real Estate Marketing Coordination

• Develop and implement
  property marketing campaigns
  for both pre-launch and ongoing projects.
• Plan and execute
  lead generation strategies
  through Facebook Ads, Google Ads, and WhatsApp marketing.
• Coordinate
  photoshoots, video shoots, and project walkthroughs
  , ensuring every asset reflects the project's brand story.
• Work closely with design teams to produce
  site branding elements
  — brochures, standees, hoardings, digital creatives, etc.
• Assist in creating
  investor and project pitch decks
  , and support marketing for channel partner meets and events.

3. Financial Brand Marketing

• Coordinate marketing campaigns for clients in
  finance, insurance, investments, and wealth management
  .
• Collaborate with the content team to simplify
  financial concepts
  into clear, engaging, and trustworthy digital communication.
• Plan campaigns around
  awareness, trust-building, and lead acquisition
  , ensuring compliance with financial marketing standards.
• Analyze consumer behavior and market trends to recommend performance-oriented marketing ideas.

4. Campaign Planning & Execution

• Assist in developing
  integrated campaign strategies
  that include digital ads, social media, email marketing, and influencer tie-ups.
• Oversee
  social media calendars
  , ensuring consistency in brand tonality and creative storytelling.
• Support
  SEO and SEM activities
  , helping identify relevant keywords for real estate and financial verticals.
• Monitor performance metrics (leads, engagement, reach, conversions) and prepare
  data-driven reports
  for clients.

5. Coordination & Team Management

• Collaborate with cross-functional teams — design, content, media buying, and production — to meet deadlines.
• Ensure
  quality control
  on all client deliverables before final submission.
• Participate in internal brainstorming sessions to generate innovative campaign ideas.
• Maintain project trackers and ensure seamless workflow between internal departments and clients.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, or a related field.
• 2–4 years of experience in
  digital marketing, preferably in real estate or finance sectors
  .
• Strong understanding of
  social media platforms, paid media, and content strategy
  .
• Exceptional communication and coordination skills.
• Analytical mindset with the ability to interpret campaign performance data.
• Creative problem-solver who can handle multiple clients and campaigns simultaneously.

Nice-to-Have Skills

• Experience with tools like Meta Business Suite, Google Ads, and HubSpot.
• Knowledge of Canva, PowerPoint, or Figma for quick edits and visual understanding.
• Familiarity with
  real estate sales funnels, CRM integrations, and lead tracking systems
  .
• Understanding of
  financial content compliance and terminology
  .

Why Join Bano Digital

• Work with a dynamic team that believes in creative storytelling and impactful marketing.
• Exposure to
  premium clients
  across real estate, finance, luxury, and personal branding sectors.
• Creative freedom to experiment with new-age marketing ideas.
• Growth-oriented culture with performance-based recognition.
• A workspace that values ideas, innovation, and individuality.