
Marketing Data Analyst
3 days ago
Job Description: Marketing Research and Data Analyst
Role Overview:
We are seeking a skilled and detail-oriented Marketing Research and Data Analyst to support
our marketing efforts through data analysis and research. The ideal candidate will have strong
analytical abilities, a deep understanding of market trends, and a keen eye for translating data
into actionable insights that drive strategic marketing decisions.
Key Responsibilities:
Market Research & Analysis:
- Conduct thorough research on market trends, consumer behavior, and competitor
activities.
- Analyze industry data to identify growth opportunities and emerging trends.
- Gather and interpret qualitative and quantitative data to provide insights that inform
marketing strategies.
Data Reporting & Visualization:
- Prepare and present detailed reports on market performance, customer segmentation,
and campaign effectiveness.
- Utilize data visualization tools (e.g., Tableau, Power BI) to present findings in a clear,
concise manner.
- Develop dashboards and tracking tools to monitor key marketing metrics and KPIs.
Campaign & Performance Analysis:
- Track and analyze the effectiveness of ongoing marketing campaigns, providing
actionable insights for optimization.
- Conduct post-campaign performance analysis to evaluate ROI and identify areas for
improvement.
- Collaborate with the marketing team to adjust strategies based on data findings.
Customer Segmentation & Profiling:
- Segment customer data to identify target audiences and personalize marketing efforts.
- Utilize CRM systems and other tools to analyze customer behaviors, preferences, and
purchasing patterns.
Competitive Analysis:
- Monitor competitor activities and analyze their marketing strategies, pricing models, and
customer engagement.
- Prepare competitive intelligence reports to help shape marketing strategies and
positioning.
Collaboration & Communication:
- Work closely with cross-functional teams (Marketing, Sales, Product) to align research
insights with business goals.
- Assist in identifying and implementing new research methodologies and tools to
enhance data collection and analysis.
Qualifications:
- Bachelors degree in Marketing, Business Analytics, Statistics, or a related field.
- 1-2 years of experience in data analysis, market research, or a similar role.
- Proficiency in Excel, Google Analytics, and data visualization tools (e.g., Tableau, Power
BI).
- Strong understanding of marketing metrics, customer segmentation, and marketing
analytics.
- Excellent analytical and problem-solving skills, with a focus on attention to detail.
- Strong written and verbal communication skills to present data findings effectively.
Preferred Skills:
- Experience with CRM tools (e.g., Salesforce, HubSpot) and market research platforms.
- Knowledge of statistical software such as SPSS, SAS, or R.
- Experience in the B2B or B2C marketing space.
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