Digital Marketing Specialist

14 hours ago

Pune, Maharashtra, India Highrise Solutions LLP Full time ₹ 9,00,000 - ₹ 12,00,000 per year


Job Description:
Job Description

Digital Marketing Specialist, Demand Generation

Location: Pune, India (Hybrid)
Employment Type: Full-Time

About the Role

We're seeking a dynamic and versatile Digital Marketing Specialist, Demand Generation to lead high-impact email and SMS campaigns that drive candidate engagement, grow our pipeline, and support business-critical outreach. This is a high-visibility role that blends strategic thinking with tactical execution across both B2C and B2B recruitment marketing initiatives.

If you're a HubSpot expert, skilled at segmentation and automation, and thrive in a fast-paced environment where creativity, precision, and communication matter—this role is for you.

Key Responsibilities

  • Ideate, build, and optimize datamining email and SMS workflows to support recruitment efforts and outreach
  • Primary point-of-contact/subject matter expert on marketing automation tools, specifically, Hubspot and TextUs
  • Act as the primary marketing point of contact during labor disruptions and strikes, executing rapid-response campaigns with accuracy and urgency
  • Collaborate cross-functionally with Marketing, IT, Product, Recruiting, Client Delivery, and Business Development teams to align messaging and drive results
  • Partner with IT to implement and test API calls, marketing automations, and data-driven workflows
  • Design and launch landing pages, forms, and gated content to improve conversion and lead generation
  • Manage external tools and vendors including HubSpot and TextUs
  • Write effective copy, create visuals in Canva, and report on performance metrics including open rates, CTR, delivery rates, and conversions
  • Conduct A/B testing and list segmentation to improve targeting, personalization, and performance

What You Bring

  • 5–8 years of experience in digital marketing, demand generation, or lifecycle marketing
  • Advanced HubSpot and email management/execution expertise is required, including workflows, segmentation, and reporting
  • Proficient in Microsoft Excel, Teams, Word, and PowerPoint
  • Working knowledge of Canva for quick-turn content or email visuals
  • Solid understanding of CAN-SPAM, GDPR, and 10DLC compliance
  • Experience with both email and SMS marketing channels, including strategy, copy, and reporting
  • Excellent communication skills, with the ability to present ideas clearly and collaborate cross-functionally
  • Ability to operate independently, think critically, and adapt quickly in a high-growth environment

Nice-to-Haves

  • Experience with TextUs or similar SMS tools
  • Healthcare staffing or workforce solutions industry experience
  • Prior involvement in rapid-response or high-stakes campaign environments
  • A passion for testing, learning, and continuous improvement 

Requirements

  • 5–8 years of experience in digital marketing, demand generation, or lifecycle marketing
  • Advanced HubSpot and email management/execution expertise is required, including workflows, segmentation, and reporting
  • Proficient in Microsoft Excel, Teams, Word, and PowerPoint
  • Working knowledge of Canva for quick-turn content or email visuals
  • Solid understanding of CAN-SPAM, GDPR, and 10DLC compliance
  • Experience with both email and SMS marketing channels, including strategy, copy, and reporting
  • Excellent communication skills, with the ability to present ideas clearly and collaborate cross-functionally
  • Ability to operate independently, think critically, and adapt quickly in a high-growth environment

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