Social Media Manager

5 days ago

Delhi, Delhi, India BookLeaf Publishing Full time ₹ 1,80,000 - ₹ 4,20,000 per year

Position: Social Media Manager

Location: E2 Plot No 4. Jhandewalan Extension. Metro Station Gate No 2. New Delhi 110055

Job Type: Full-time

Salary: upto 35K

About Us

At BookLeaf Publishing, we are revolutionizing the self-publishing experience for authors worldwide. Our innovative approach and commitment to empowering authors have earned us recognition, including being featured in the Shark Tank India Season 4, showcasing our impactful and scalable business model. With a strong emphasis on customer satisfaction, we ensure every author feels valued and supported throughout their publishing journey.

Role Overview:

The Social Media Manager will be responsible for managing and growing our online presence across various social media platforms. This role involves content creation, engagement, community management, and executing digital marketing campaigns to enhance brand awareness and drive book sales.

Key Responsibilities:

  • Create multiple ad copies regarding our flagship writing challenge and publishing programs.
  • Develop and implement comprehensive content strategies to promote BookLeaf's programs (e.g., the Writing Challenge).
  • Create engaging, original content across formats (blogs, articles, social media posts, newsletters, website copy, etc.) while maintaining BookLeaf's brand voice.
  • Collaborate with design, marketing, and product teams to plan campaigns that boost awareness and participation.
  • Research industry trends, competitor activities, and audience behavior to inform strategic decisions.
  • Monitor content performance using analytics tools; track KPIs and adjust strategies to maximize impact.
  • Ideate and execute storytelling initiatives that highlight the experiences of BookLeaf's writers and community.
  • Ensure consistency, quality, and clarity across all digital and print communication channels.
  • Contribute to innovative content-led campaigns to increase brand engagement and visibility.
  • Create, record, and edit engaging video content (such as author stories, promotional clips, and program highlights), ensuring camera-friendly delivery and professional presentation.

Qualification & Experience:

  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 2–4 years of experience in content strategy, content marketing, or digital publishing (experience in the publishing/creative industry is a plus).
  • Exceptional writing and editing skills with the ability to adapt tone for different audiences.
  • Strong strategic thinking with a creative flair for storytelling.
  • Familiarity with SEO best practices, digital analytics, and social media trends.
  • Ability to work independently while collaborating effectively with cross-functional teams.
  • A passion for books, writing, and empowering creative voices.

Preferred Skills:

  • Knowledge of book marketing, publishing trends, and author branding.
  • Experience with paid social media advertising (Facebook Ads, Instagram Ads).
  • Understanding of SEO and content marketing strategies.

Job Type: Full-time

Pay: ₹15, ₹35,000.00 per month

Benefits:

  • Leave encashment

Work Location: In person

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