Digital Marketing Head

5 days ago

Chennai, Tamil Nadu, India Adityaram Properties Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • Strategy Development & Execution: Develop and implement comprehensive digital marketing strategies for properties and services, aligning with business objectives.
  • Campaign Management: Oversee and manage digital marketing campaigns across various platforms, including social media, email, and paid advertising (PPC, display, video).
  • Lead Generation: Implement strategies to generate leads from potential buyers and sellers.
  • Market Analysis: Conduct market research and analyze trends to identify new opportunities and target audiences.
  • Performance Optimization: Monitor campaign performance, analyze data using web analytics tools, and make data-driven recommendations for optimization.
  • Budget Management: Manage the marketing budget efficiently and ensure cost-per-lead (CPL) targets are met.
  • Team & Vendor Leadership: Lead and mentor a team of marketing professionals and manage relationships with external agencies and vendors.
  • Content & Brand Consistency: Ensure consistent brand messaging and content quality across all digital channels.
  • Website & CRM Integration: Oversee the website's user experience and ensure seamless integration with CRM systems for lead nurturing.

Key Skills & Qualifications

  • Real Estate Expertise: Strong understanding of the real estate market and its digital marketing landscape.
  • Digital Marketing Proficiency: Expertise in SEO, SEM, social media marketing (Meta Ads), PPC, and display/video campaigns.
  • Analytical Skills: Ability to analyze data using tools like Google Analytics and Meta Business Manager to identify trends and optimize performance.
  • Leadership & Communication: Strong leadership, team management, and interpersonal communication skills.
  • Project Management: Proven ability to manage projects, budgets, and external vendor relationships.
  • Qualifications: Typically requires a Bachelor's degree in Marketing, Business, or a related field, with 5+ years of experience in digital marketing within the real estate sector.

Key Objectives

  • Increase Brand Awareness: Enhance the company's and its properties' online visibility and reputation.
  • Drive Customer Acquisition: Generate a strong pipeline of qualified leads for sales teams.
  • Enhance Engagement: Increase user engagement with properties and services through compelling digital content and campaigns.
  • Achieve Marketing ROI: Ensure marketing efforts deliver a positive return on investment.

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