Digital Media Buyer/Planner
3 days ago
- Develop and implement omnichannel media buying and planning strategies to meet client objectives and campaign KPIs within the Indian market.
- Conduct comprehensive market research and analysis to identify target audiences, media trends, and competitive landscape, and utilize insights to inform media plans.
- Collaborate with internal teams and external media partners to negotiate media buys across various advertising channels, including OOH, transit, newspaper, digital media, radio, tv, ott and programmatic platforms.
- Execute media buys across multiple channels, ensuring seamless integration and consistency in messaging and brand presence.
- Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization across all channels.
- Manage media budgets, timelines, and deliverables to ensure campaigns are executed efficiently and within scope.
- Stay abreast of industry developments, media trends, and emerging technologies within the Indian advertising landscape.
- Build and maintain strong relationships with media vendors, publishers, and other industry partners to stay informed about new opportunities and best practices across different channels
Job Type: Full-time
Pay: ₹700, ₹1,100,000.00 per year
Work Location: In person
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