Marketing Executive

Position Overview

The Marketing Executive will be responsible for driving occupancy and revenue growth by generating new business opportunities, managing client relationships, and converting leads into long-term tenants for our co-working spaces and real estate offerings. The role demands strong networking, negotiation, and customer service skills, with a focus on positioning our spaces as the preferred choice for startups, corporates, freelancers, and businesses seeking flexible, high-quality, and well-managed workspace and property solutions.

Key Responsibilities

1. Lead Generation & Prospecting

· Identify, qualify, and pursue potential clients for co-working spaces and real estate properties to achieve and maintain target occupancy levels.

· Build and maintain a strong marketing pipeline through cold calls, digital outreach, site visits, networking events, and broker relationships.

· Collaborate with the marketing team to convert inquiries and leads from campaigns into active prospects.

· Leverage digital platforms and social media to increase visibility and drive walk-ins for co-working facilities.

2. Marketing & Business Development

· Conduct professional presentations, property tours, and workspace walkthroughs tailored to client requirements.

· Negotiate pricing, lease terms, and membership packages to ensure profitable closures.

· Drive occupancy growth for all co-working centers by meeting or exceeding monthly and quarterly marketing targets.

· Follow up with leads promptly to ensure high conversion rates and minimize vacancy periods.

· Collaborate with the facility and operations teams to ensure smooth onboarding and client setup post-marketing .

3. Client Relationship Management

· Build and nurture long-term relationships with tenants, brokers, corporates, and startups.

· Act as the primary point of contact for potential and existing clients, ensuring timely communication and high satisfaction.

· Maintain relationships with current members to encourage renewals, referrals, and upselling of space and services.

· Gather feedback from clients to continuously improve occupancy strategies and client experience.

4. Market Research & Strategy

· Stay updated on trends, competitor offerings, and market movements in co-working and real estate sectors.

· Provide inputs on occupancy optimization strategies, rental trends, and demand forecasts.

· Identify potential micro-markets, client segments, and partnership opportunities to drive sustained occupancy and marketing .

· Support management in pricing strategy and product positioning based on data-driven insights.

5. Collaboration & Reporting

· Work closely with facility managers, marketing teams, and leadership to align occupancy goals and marketing efforts.

· Maintain accurate records of leads, site visits, and client interactions in CRM systems.

· Prepare and submit regular marketing reports, occupancy trackers, forecasts, and performance analyses to management.

· Participate in review meetings to discuss conversion ratios, client retention, and strategies for occupancy enhancement.

Requirements

Education:

· Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field.

Experience:

· 2–4 years of proven marketing experience, preferably in co-working, commercial real estate, or property leasing.

· Exposure to B2B marketing , client acquisition, and space leasing with a focus on occupancy management is strongly preferred.

Skills & Competencies:

· Excellent communication, presentation, and negotiation skills.

· Strong understanding of co-working and real estate market dynamics.

· Target-driven and performance-oriented, with the ability to achieve occupancy and revenue goals.

· Proficiency in MS Office, Google Workspace, and CRM tools.

· Ability to work independently and collaboratively in a fast-paced environment.

Other Attributes:

· Professional demeanor with a client-first approach.

· Willingness to travel locally for client meetings and property visits.

· Positive attitude, adaptability, and problem-solving mindset.

Job Types: Full-time, Permanent

Pay: ₹20, ₹35,000.00 per month

Work Location: In person