Influencer & Affiliate Marketing Manager
5 days ago
Job Title: Influencer & Affiliate Marketing Manager
Department: Marketing
Employment Type: Full-Time
Experience: 02 to 05 Years
Location: WFH
About the Role
As our Influencer & Affiliate Marketing Manager, you'll lead both influencer and affiliate marketing initiatives, helping scale meaningful partnerships, creative campaigns, and revenue-driven collaborations. Your expertise in platforms like Shopify Collabs, GoAffPro, and UpPromote will enable seamless management of influencer relations and affiliate networks.
Key Responsibilities
Influencer Marketing
- Conceptualize and implement influencer marketing strategies aligned with brand goals.
- Identify, vet, and onboard influencers (across Instagram, YouTube, etc.) whose values align with the brand.
- Manage end-to-end influencer collaboration—from outreach and contracts to content review and performance tracking.
- Monitor campaign performance metrics (reach, engagement, ROI) and share actionable insights with stakeholders.
- Ensure compliance with regulations and disclosure requirements.
Affiliate Marketing
- Design and manage affiliate programs using GoAffPro, Shopify Collabs, and UpPromote—handling setup, customization, and integrations.
- Recruit, onboard, and nurture affiliate partners, offering support and incentive structures.
- Leverage both referral links and coupon codes for tracking and rewarding affiliate-driven conversions.
- Analyze affiliate performance (CPA, sales volume, ROI) and optimize programs for growth.
- Report on campaign performance, identifying areas for improvements and scaling.
- Cross-Channel Collaboration
- Work closely with creative, social, paid media, and ecommerce teams to synchronize messaging across channels and campaigns.
- Coordinate content generation, briefs, and timelines with internal stakeholders.
Required Qualifications & Skills
- 2–5 years of hands-on experience in both influencer and affiliate marketing.
- Proven proficiency with tools such as : Shopify Collabs, GoAffPro, UpPromote.
- Strong understanding of digital performance metrics (CPA, ROI, CAC, conversions).
- Excellent communication, negotiation, and relationship-building capabilities.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Organized, proactive, and adept at managing multiple campaigns simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Familiarity with influencer compliance standards and e-commerce marketing trends.
- Experience in the Indian e-commerce or D2C market.
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