Merchandiser

1 day ago

Gurgaon, Haryana, India Valuedrive Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Merchandiser & BTL Support Experience:

Location: Gurgaon

Role overview:_

Own on-ground brand presence and lead BTL executionroadshows, mall/RWA/corporate activations, campus events, dealership/retail merchandising. You'll manage vendors, collateral, permits, staffing, and reporting to deliver high-impact, measurable activations.

What you'll do:-

  • Plan and execute BTL campaigns end-to-end: roadshows, kiosks, events, test-drive days, pop-ups.
  • Retail/field merchandising: VM standards, planograms, display audits, and asset upkeep across touchpoints.
  • Vendor/agency management: empanelment, negotiations, POs, invoicing, and SLA tracking.
  • Ops & logistics: route planning, vehicle and asset movement, staffing and training of promoters.
  • Compliance & permissions: coordinate with authorities/venues; ensure safety/SOP adherence.
  • Budgeting & ROI: track footfalls, leads, cost per lead; publish daily/weekly MIS and dashboards.
  • Cross-functional coordination with Brand, Performance, City/Sales teams for demand planning and inventory of collaterals.
  • Continuous improvement: activation playbooks, checklists, and audit processes.

What you'll need (must-haves):_

  • 2–6 years in event management/BTL with proven roadshow/activation ownership.
  • Strong vendor network and on-ground problem-solving.
  • Proficiency in Excel/Google Sheets and basic reporting; PowerPoint for recaps.
  • Excellent communication; comfortable in English and Hindi.

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