Merchandiser
14 hours ago
Merchandiser & BTL Support Experience:
Location: Gurgaon
Role overview:_
Own on-ground brand presence and lead BTL executionroadshows, mall/RWA/corporate activations, campus events, dealership/retail merchandising. You'll manage vendors, collateral, permits, staffing, and reporting to deliver high-impact, measurable activations.
What you'll do:-
- Plan and execute BTL campaigns end-to-end: roadshows, kiosks, events, test-drive days, pop-ups.
- Retail/field merchandising: VM standards, planograms, display audits, and asset upkeep across touchpoints.
- Vendor/agency management: empanelment, negotiations, POs, invoicing, and SLA tracking.
- Ops & logistics: route planning, vehicle and asset movement, staffing and training of promoters.
- Compliance & permissions: coordinate with authorities/venues; ensure safety/SOP adherence.
- Budgeting & ROI: track footfalls, leads, cost per lead; publish daily/weekly MIS and dashboards.
- Cross-functional coordination with Brand, Performance, City/Sales teams for demand planning and inventory of collaterals.
- Continuous improvement: activation playbooks, checklists, and audit processes.
What you'll need (must-haves):_
- 2–6 years in event management/BTL with proven roadshow/activation ownership.
- Strong vendor network and on-ground problem-solving.
- Proficiency in Excel/Google Sheets and basic reporting; PowerPoint for recaps.
- Excellent communication; comfortable in English and Hindi.
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