Graduate Engineer

3 days ago

Bengaluru, Karnataka, India Sansera Engineering Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

  • Bridge Between Technical & Commercial Teams

  • Act as a link between design/engineering teams and customers.

  • Translate technical capabilities into customer value propositions.

  • Market Development

  • Identify potential markets, applications, and customer segments.

  • Support business development through technical marketing.

  • Product Promotion & Positioning

  • Highlight product advantages based on engineering knowledge.

  • Conduct product demos, technical presentations, and seminars.

  • Customer Support

  • Provide pre-sales and post-sales technical assistance.

  • Address customer queries related to product specifications.

  • Competitor Analysis

  • Track competitor technologies, features, and pricing.

  • Suggest strategies to stay competitive.

Responsibilities Of a Marketing Engineer

  • Market Research & Analysis

  • Collect data on industry trends, customer requirements, and competitor activities.

  • Provide inputs for product development and pricing strategy.

  • Lead Generation & Business Development

  • Identify new customers through exhibitions, trade shows, and digital marketing.

  • Generate qualified leads and pass them to the sales team.

  • Technical Documentation

  • Prepare brochures, datasheets, case studies, and presentations.

  • Support in drafting proposals, quotations, and technical tenders.

  • Sales Support

  • Work closely with the sales team to explain technical benefits.

  • Assist in cost estimation and negotiation with customers.

  • Customer Relationship Management

  • Build strong relationships with existing and prospective clients.

  • Gather customer feedback for continuous improvement.

  • Reporting & Forecasting

  • Prepare monthly/quarterly marketing reports.

  • Track sales pipeline and forecast market demand.

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