Publisher Manager

2 weeks ago

Mumbai, Maharashtra, India blinkdigital Full time ₹ 8,00,000 - ₹ 20,04,000 per year

We are looking for a results driven Mobile & Web Delivery Manager to oversee and optimize mobile & web performance campaigns across affiliate networks. The ideal candidate will be responsible for managing mobile user acquisition, ensuring efficient campaign execution, and driving performance based growth for our clients.

Key Responsibilities:

  • Identify, recruit, and onboard new affiliate partners that align with the brand's objectives and values

  • Build and nurture strong relationships with existing affiliates to enhance program performance.

  • Manage end-to-end execution of mobile & web performance campaigns (CPI, CPL, CPA, CPS) through affiliate networks.

  • Collaborate with affiliates and publishers to maximize traffic quality and conversions.

  • Monitor campaign budgets, performance KPIs, and fraud detection metrics to ensure optimal delivery.

  • Analyze campaign data and implement performance optimizations (traffic sources, creative adjustments, and targeting improvements).

  • Identify top-performing affiliates and expand partnerships for revenue growth.

  • Worked with internal teams to align mobile campaign goals with overall business objectives.

  • Ensure compliance with industry standards and fraud detection protocols (SDK tracking, anti-fraud tools).

  • Work closely with fraud monitoring teams to eliminate fraudulent activities and improve traffic quality.

  • Generate performance reports and provide actionable insights for campaign improvements.

  • Maintain regular communication with partners, affiliates, and internal stakeholders regarding campaign progress.


 

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