Digital Marketing Specialist
2 days ago
1. Social Media Management
· Create, schedule, and manage posts on platforms like Instagram, Facebook, Pinterest, and Twitter to showcase the organization's portfolio.
· Engage with followers, respond to comments, and build an online community.
· Collaborate with photographers to share behind-the-scenes content, client testimonials, and event highlights.
2. Website Management and Optimization
· Maintain and update the organization's website with new photos, services, and blogs.
· Optimize website content for search engines (SEO) to improve rankings and drive traffic.
· Ensure the website is visually appealing, responsive, and user-friendly.
3. Search Engine Optimization (SEO)
· Conduct keyword research related to photography trends, services, and locations.
· Optimize blog posts, image alt texts, and meta descriptions to attract organic traffic.
· Build backlinks from reputable photography-related sites or directories.
4. Content Creation and Marketing
· Develop engaging content, such as blogs, newsletters, and photo stories, to attract potential clients.
· Collaborate with photographers to create portfolios and case studies to showcase their work.
· Create promotional videos or reels for marketing campaigns.
5. Paid Advertising and Campaigns
· Design and run paid ad campaigns on Google Ads, Facebook, and Instagram to target specific audiences.
· Manage budgets, monitor campaign performance, and adjust strategies for maximum ROI.
· Retarget visitors who showed interest but didn't convert.
6. Analytics and Reporting
· Track and analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics or Meta Insights.
· Provide insights and recommendations based on data to refine strategies.
· Prepare monthly reports highlighting successes and areas for improvement.
7. Email Marketing
· Design and execute email marketing campaigns to inform clients about promotions, events, or new services.
· Build and manage a mailing list of potential and existing clients.
· Use email automation tools for personalized campaigns.
8. Branding and Reputation Management
· Ensure consistency in branding across all digital platforms.
· Monitor online reviews and manage the organization's online reputation on platforms like Google My Business and Yelp.
· Engage with clients for testimonials and success stories.
Job Types: Full-time, Permanent
Pay: ₹10, ₹30,000.00 per month
Work Location: In person
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