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Digital Marketing Specialist

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Bengaluru, Karnataka, India Scarlett Cosmetic Full time ₹ 3,00,000 - ₹ 4,50,000 per year

Job Title: Digital Marketing Specialist

Location: Kandivali West, Mumbai

Company: Shras Lifestyle Private Limited (Scarlett Cosmetics)

Salary: 3.0LPA to 4.5LPA

Job Summary:

We are seeking a versatile and proactive Digital Marketing Specialist to lead and execute digital campaigns that drive brand visibility, lead generation, and customer engagement. This role combines core digital marketing expertise with a strong understanding of online advertising and public relations (PR) strategies. You will manage multi-channel campaigns, help shape our brand image, and work cross-functionally to amplify our voice across digital platforms.

Key Responsibilities:

Running Ads (Paid Media):

  • Create and manage ads on Google, Facebook, Instagram, , and YouTube
  • Set budgets, track performance, and improve results
  • Choose the right keywords and target the right audience
  • Test different ads and landing pages to see what works best
  • Use tools like Google Ads and Facebook Ads Manager to monitor campaigns
  • Work with designers and content creators on ad creatives
  • Keep up with changes in ad platforms and trends

SEO (Search Engine Optimization):

  • Improve website rankings on Google and other search engines
  • Do keyword research and update website content
  • Fix technical SEO issues like site speed and mobile-friendliness
  • Build quality backlinks from other websites
  • Track rankings and website traffic using tools like Google Search Console
  • Work with content writers and web developers to follow SEO best practices
  • Stay informed about Google algorithm updates and SEO trends

Email Marketing:

  • Plan and send email campaigns to customers and leads
  • Segment email lists for better targeting
  • Write subject lines and content that increase opens and clicks
  • Test different email versions to improve results
  • Make sure emails follow legal rules (like GDPR and CAN-SPAM)
  • Use tools like Mailchimp or HubSpot to track performance
  • Set up automated email flows for welcome, reminders, or re-engagement

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or related field
  • 2+ years of experience in digital marketing, advertising, or public relations
  • Proven experience with Google Ads, Meta Ads, Ads, and other PPC platforms
  • Familiarity with PR tools (e.g., Cision, Meltwater) and managing press outreach
  • Strong analytical skills and ability to interpret campaign performance data
  • Excellent written and verbal communication skills
  • Certifications in Google Ads, HubSpot, Meta Blueprint, or PR/Media Relations are a plus