Field Marketing Specialist

4 days ago

Indore, Madhya Pradesh, India Dwarka Castings & Engg. Pvt Ltd Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Job Description: Executive Assistant / Personal Assistant to the Managing Director

Company:

Location:
INDORE

Reports to:
Managing Director

About Us:

is a leading online platform dedicated to connecting the Dwarka community. We provide a comprehensive resource for residents, businesses, and visitors, offering information on local services, events, news, and more. Our mission is to be the go-to digital hub for everything Dwarka.

The Marketing Backend Coordinator will be the administrative backbone of the sales and marketing operations for our 
Heritage Lighting Poles & Street Furniture
 products. This role requires meticulous attention to detail to handle all stages of the order lifecycle—from initial 
inquiry tracking
 and 
quotation preparation
 to generating 
production orders
and creating essential 
Management Information System (MIS) reports
.

Key Responsibilities:

1. Sales Documentation and Financial Administration:

  • Prepare detailed and competitive 
    Quotations
     for custom casting solutions, standard products, and large infrastructure projects, ensuring accurate costing and technical specifications.
  • Generate 
    Performa Invoices
     and final sales invoices, coordinating with the Finance department for payment processing and reconciliation.
  • Process and manage 
    Production Orders
     (POs) by translating confirmed sales details into clear, actionable requirements for the manufacturing and casting facility.
  • Maintain accurate records of all pricing, discounts, and terms of sale for auditing purposes.

2. Inquiry and Customer Relationship Management (CRM):

  • Manage the entire lifecycle of all sales 
    Enquiries
     received via email, phone, or website, ensuring prompt logging and assignment within the CRM system.
  • Provide regular updates on inquiry status to the sales team and management, focusing on swift conversion and follow-up.
  • Maintain and update customer and project databases (CRM) with current communication logs and opportunity statuses.

3. Management Information System (MIS) and Reporting:

  • Develop, compile, and present weekly/monthly 
    MIS Reports
     on key sales performance indicators (KPIs), including:
  • Inquiry-to-Quotation and Quotation-to-Order Conversion Rates.
  • Sales funnel status and forecasting.
  • Analysis of key product/project performance.
  • Identify and report on discrepancies or bottlenecks in the quotation and order fulfillment process to aid management decision-making.

4. Inter-Departmental Coordination:

  • Liaise directly with the 
    Design and Production
     teams to confirm feasibility, timelines, and material requirements before generating a final quotation.
  • Coordinate with the Logistics and Dispatch teams to ensure timely delivery as per the production order schedule.

Qualifications and Skills:

  • Education:
     Bachelor's degree in Commerce, Business Administration, or a related field.
  • Experience:
     min 1 years of experience in sales support, order processing, or backend coordination, ideally within a 
    manufacturing, engineering, or B2B project-based environment
    .
  • Technical Skills:
  • Advanced proficiency in MS Excel
     is mandatory for creating complex MIS reports and pivot tables.
  • Experience with ERP systems (for PO and inventory management) and CRM software.
  • Core Competencies:
     Detail-oriented, organized, strong numerical aptitude, and excellent cross-functional communication skills.

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