
Enhencer | AI Ads
3 days ago
Qualifications and Skills
- Proficiency in the Google Ads Platform is mandatory, as it plays a crucial role in managing and optimizing ad campaigns. (Mandatory skill)
- Experience with the Meta Ads Platform is essential for designing and implementing effective social media campaigns.
- A keen understanding of conversion strategies and metrics to ensure high-performing ad campaigns and maximize ROI.
- Proven ability to create and adapt advertisement content that resonates with target audiences within the travel industry.
- Strong analytical skills to assess ad performance and implement data-driven strategies for optimization.
- Experience in the travel sector to effectively target and convert potential clients into partners or customers.
- Ability to think creatively and strategically to improve ad performance and enhance brand presence in a competitive market.
- Excellent communication skills to articulate ideas and collaborate with cross-functional teams ensuring alignment on advertising strategies.
Roles and Responsibilities
- Develop and manage highly effective ad campaigns on Google and Meta platforms, aligning with business goals and marketing strategies.
- Analyze and interpret ad performance data to drive improvements and innovations in advertising approaches.
- Collaborate with the marketing team to refine advertising content and ensure consistency with the brand's voice and objectives.
- Conduct market research to stay abreast of industry trends, enabling competitive and informed ad strategies.
- Optimize budget allocation across platforms to maximize reach and conversion efficiency.
- Provide detailed reports and insights on ad performance to key stakeholders, showcasing effectiveness and areas for growth.
- Work closely with the product team to understand the unique selling propositions and effectively communicate them through advertising efforts.
- Continuously test and iterate ad strategies to attain higher engagement rates and customer loyalty.
- Google and meta ads
- Google Ads Platform
- Meta Ads Platform
- Conversion Conscious
- Travel Background
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