Content writer

5 days ago

Chennai, Tamil Nadu, India Chithriya Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Do you believe words can preserve culture, inspire communities, and shape how the world sees Indian fashion and crafts?

At
I Love Sarees
, we celebrate handloom sarees with stories of elegance and modern style.

At
Chithriya
(a
new brand, yet to launch
), we're building India's first
phygital
craft ecosystem to revive heritage and empower artisans.

We're looking for a
Content Writer
who can turn threads, crafts, and traditions into powerful narratives that live across our websites, campaigns, and cultural stories.

What You'll Do

  • Write
    engaging, SEO-rich content
    for websites, blogs, newsletters, and product pages.
  • Create
    collection stories, artist profiles, and heritage-inspired features
    .
  • Develop copy for
    campaigns, packaging, brochures, and in-store experiences
    .
  • Manage social media platforms
    (Instagram, Pinterest, LinkedIn, YouTube Shorts) with posts, captions, and storytelling that build community.
  • Write and optimize
    product descriptions, titles, and creatives for marketplaces
    (Etsy, Amazon, Ajio, Nykaa, etc.).
  • Collaborate with designers, photographers, and video teams to
    humanize artisan stories
    .
  • Support
    editorial planning
    for product launches, seasonal drops, and cultural moments.
  • Keep our brand voice
    consistent, creative, and emotionally resonant
    across platforms.

You'd Be a Great Fit If You

  • Have
    0–4 years of experience
    in content or brand writing (fresh graduates welcome).
  • Are a
    natural storyteller
    with a deep curiosity for Indian fashion, crafts, and culture.
  • Can write across styles —
    poetic, persuasive, and punchy
    .
  • Know how to write for
    Shopify product pages, Instagram captions, newsletters, and blogs
    .
  • Are comfortable managing
    social media content calendars & marketplace listings
    .
  • (Bonus)
    Experience with
    sustainable brands, e-commerce, or cultural storytelling
    .

Why Join Us?

At
I Love Sarees & Chithriya
, you won't just write content.

You'll:

  • Preserve heritage
    through words.
  • Frame stories
    that connect fashion with culture.
  • Create impact
    that directly supports artisans and communities.

This role gives you creative freedom and the rare opportunity to help build a
new cultural brand from day one
while also shaping an
established fashion brand's digital voice
.

Location:
Guduvanchery, Chennai

To Apply:
Send your
portfolio or writing samples
to

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