Email Marketing Executive
4 days ago
Vacancy for Freshers and Experienced candidates
We are looking for an experienced and performance-driven Email Marketing Specialist with 3–4 years of proven expertise in planning, designing, executing, and optimizing data-backed email campaigns. The ideal candidate is deeply skilled in marketing automation, segmentation, analytics, deliverability management, and creative campaign strategy.
Key Responsibilities
- Develop and execute end-to-end email marketing strategies that drive engagement, conversion, and retention.
- Create, test, and optimize email templates with advanced personalization and responsive design.
- Build automated workflows, nurture sequences, and drip campaigns aligned with customer journey stages.
- Manage and maintain clean, segmented subscriber databases to ensure high deliverability and list hygiene.
- Implement A/B and multivariate testing for subject lines, send times, and creative elements to maximize performance.
- Track and analyze campaign results using KPIs such as open rate, CTR, conversion rate, and ROI.
- Optimize campaigns for deliverability, inbox placement, and sender reputation.
- Work closely with content, design, and sales teams to align messaging and tone across campaigns.
- Ensure compliance with CAN-SPAM, GDPR, and other email marketing regulations.
- Stay updated on emerging tools, technologies, and trends in email automation and CRM.
Preferred Experience
- B2B marketing, SaaS, or market research industry background.
- Familiarity with AI-driven personalization tools and predictive email analytics.
- Experience with cross-channel automation (email, SMS, and push notifications).
Job Type: Full-time
Pay: ₹13, ₹30,000.00 per month
Work Location: In person
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