Digital Marketing Specialist

Position Summary

We are seeking a results-driven Digital Marketing Specialist to plan, manage, and execute comprehensive digital marketing campaigns across multiple channels. The ideal candidate will have 3–5 years of hands-on experience in paid advertising, SEO/SEM, social media marketing, and lead generation, with a proven track record of delivering measurable business outcomes.

Key Responsibilities

Paid Advertising & Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, YouTube, and other platforms.
• Develop media plans aligned with objectives such as brand awareness, lead generation, traffic, and conversions.
• Manage campaign budgets and achieve target CPC, CPL, and ROAS metrics.
• Conduct A/B testing on ad creatives, copy, and landing pages to improve performance.
• Write compelling ad copy, headlines, and descriptions for search and display ads.

Search Engine Optimization (SEO)

• Execute on-page and off-page SEO strategies to improve organic rankings.
• Conduct keyword research using tools such as Google Keyword Planner, SEMrush, and Ahrefs.
• Optimize website content, meta tags, headers, and structure for better visibility.
• Monitor and analyze website performance using Google Analytics and Search Console.
• Implement technical SEO improvements and resolve crawl issues.
• Build high-quality backlinks through outreach and content marketing.

Social Media Marketing

• Manage and grow presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Create monthly content calendars targeted for both B2B and B2C audiences.
• Design and implement organic and paid social media campaigns.
• Track engagement metrics, generate reports, and manage community interactions.
• Use scheduling tools (Hootsuite, Buffer, Sprout Social) for efficient content planning.

Lead Generation & Conversion Optimization

• Design and implement lead generation campaigns across digital channels.
• Set up and optimize landing pages and conversion funnels.
• Manage live chat and lead capture tools such as Zendesk or Intercom.
• Execute and track email marketing initiatives.
• Nurture leads through the funnel and achieve monthly targets.

Analytics & Reporting

• Generate performance reports using Google Analytics, Facebook Business Suite, etc.
• Analyze user behavior, traffic patterns, and conversions to derive insights.
• Present actionable recommendations and visual summaries to stakeholders.
• Monitor competitor activity and market trends.

Website & Content Management

• Maintain and update website content using WordPress or similar CMS.
• Publish blog posts and optimize for SEO.
• Coordinate with developers for technical updates.
• Ensure optimum performance and user experience.

Additional Responsibilities

• Conduct market research and competitor analysis.
• Stay current with digital marketing trends and platform updates.
• Collaborate with sales, design, and product teams.
• Manage vendor or agency relationships as needed.

Required Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
• Professional certifications (Google Ads, Facebook Blueprint, HubSpot, etc.) preferred.
• Completion of advanced digital marketing training from recognized institutions.

Experience

• 3–5 years of proven digital marketing experience.
• Demonstrated success managing paid campaigns with measurable results.
• Experience across multiple industries (B2B/B2C).
• Portfolio showcasing successful outcomes and campaign metrics.

Technical Skills (Must Have)

• Advertising: Google Ads, Facebook Ads Manager, YouTube Ads
• Analytics: Google Analytics, Search Console, Facebook Insights
• SEO: SEMrush, Ahrefs, Moz, or similar tools
• Social Media: Hootsuite, Buffer, Sprout Social
• CMS: WordPress, basic HTML/CSS
• Design: Canva, Adobe Creative Suite (basic level)
• Other Tools: Google Tag Manager, Mailchimp, Zendesk, CRM platforms

Core Competencies

• Strong analytical and problem-solving skills
• Excellent written and verbal communication
• Creative and detail-oriented mindset
• Multitasking and time management proficiency
• Self-motivated and results-driven
• Adaptability in a dynamic environment

Preferred Qualifications

• Experience with automation tools (HubSpot, Marketo).
• Knowledge of graphic design or basic video editing.
• Familiarity with CRM systems (Salesforce, Zoho).
• Industry-specific marketing experience.
• International campaign management exposure.

Key Performance Indicators (KPIs)

• Lead generation (monthly/quarterly)
• Website traffic and conversion growth
• CPL, CPA, and ROAS targets
• SEO rankings and domain authority
• Social media engagement and reach metrics
• Campaign ROI reports

What We Offer

• Competitive salary and performance-based incentives
• Professional development and certifications support
• Access to premium tools and marketing resources
• Collaborative and growth-oriented work culture

Job Details

• Location: Pune
• Employment Type: Full-time

Application Process

To Apply:

Submit the following to 

·    

• Updated resume/CV
• Portfolio or campaign case studies with measurable results
• Cover letter outlining relevant experience
• References (optional)