Digital Marketing

7 days ago

Remote, India Mango Sciencies Full time ₹ 10,00,000 - ₹ 15,00,000 per year

Job Summary: Digital Marketing Manager (B2B HealthTech/Life Sciences)

We are seeking a highly specialized and driven Digital Marketing Manager to lead B2B marketing strategy for a cutting-edge HealthTech firm focused on transforming global healthcare through AI-driven clinical insights and innovative patient access programs.

This role is not consumer-facing; you will be responsible for establishing thought leadership and driving high-value lead generation among sophisticated stakeholders, specifically: Pharmaceutical/Life Science Companies, Healthcare Providers (Hospitals), and Financial Institutions.

The ideal candidate has a proven track record in Account-Based Marketing (ABM) and technical content strategy within the Life Sciences, HealthTech, or B2B Data/SaaS domains.

Key Areas of Focus:

  • B2B Lead Generation: Design and execute targeted digital campaigns (primarily LinkedIn, industry media) to drive engagement and MQLs from executive-level audiences.
  • Scientific Content Marketing: Translate complex clinical data, Real-World Evidence (RWE), and AI/Oncology concepts into authoritative digital content (white papers, case studies, webinars) and ensure its optimization for industry-specific search (SEO).
  • Digital Authority & Compliance: Oversee the digital footprint to build trust and credibility, while maintaining strict adherence to healthcare data sensitivity and regulations (e.g., GDPR/HIPAA).
  • Website & Platform: Drive organic and paid traffic to the corporate website and proprietary analytics platform, ensuring an optimal conversion pathway for B2B prospects.
  • Tools: Marketo, HubSpot, Salesforce, LinkedIn Campaign Manager, SEMrush/Ahrefs, Google Analytics 4 (GA4).
  • Concepts: Account-Based Marketing (ABM), Real-World Evidence (RWE), Technical SEO, Compliance, Lead Scoring.
  • B2B Strategy & Account-Based Marketing (ABM)
  • Marketing Automation & CRM Integration
  • Technical SEO & Scientific Content Strategy
  • Advanced Paid Media (B2B Platforms)
  • HealthTech Domain & Regulatory Compliance
  • Data Analytics & Conversion Rate Optimization (CRO)

If you are passionate about leveraging technology to solve global health challenges, this is a unique opportunity to directly impact patient care and pharmaceutical research through strategic digital marketing.

Job Type: Full-time

Pay: ₹1,000, ₹1,500,000.00 per year

Work Location: Remote

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