Executive - Social Media

2 weeks ago

Delhi, Delhi, India AvianWe Full time US$ 80,000 - US$ 1,20,000 per year

Portfolio & Deliverables

  • Strategic Digital Campaign Execution:
  • Spearheaded digital initiatives for large-scale integrated campaigns, from ideation to execution, in close collaboration with clients. Prior experience includes managing high-impact digital campaigns across diverse sectors.
  • Trendspotting & Innovation:
  • Maintains a strong grasp of emerging digital trends, platform updates, and user behavior patterns. Actively contributes innovative ideas for digital-first campaigns, contests, and engagement strategies.
  • Digital-PR Integration:
  • Skilled at seamlessly integrating digital strategies with broader PR and marketing plans to maximize reach and brand impact.
  • Business Development & Pitch Support:
  • Adept at working on short-turnaround briefs for new business pitches, with proficiency in creating compelling and visually appealing PowerPoint presentations.
  • Institutional Knowledge & Governance:
  • Leads creation and maintenance of digital playbooks, social media policies, and platform-specific guidelines to ensure consistent brand voice and compliance.
  • Influencer & Blogger Relations:
  • Maintains strong relationships with influencers and content creators. Skilled in conceptualizing and executing authentic influencer campaigns. Regularly validates and updates blogger/media lists.
  • Content Ideation & Writing:
  • Proficient in writing platform-specific content across Instagram, LinkedIn, Facebook, Twitter, and YouTube. Generates witty, engaging, and error-free copy tailored to the brand voice.
  • Community Management:
  • Manages fan responses, brand engagements, and complaint handling with on-brand tone and agility. Crafts brand-appropriate and timely replies across platforms.
  • Reel Creation & Social Trend Curation:
  • Keeps a close eye on trending formats and audio to ideate, script, and produce Instagram Reels. Capable of quick in-app edits for time-sensitive content delivery.
  • Video Content Optimization:
  • Collaborates with editors to ensure timely delivery of YouTube content optimized for performance and SEO. Research-driven approach to content planning aligned with platform algorithms.
  • Technical Skills (Bonus):
  • Familiarity with video editing tools, paid media platforms, SEO, and performance marketing analytics is a valuable add-on for holistic campaign execution.

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