
Head of Ecommerce
2 weeks ago
Greetings of the day
Company Name -Waaree Energies Ltd
Role - Head of E-commerce
Industry -Solar & FMEG industry will be advantage
Location- Goregaon, Mumbai
Experience -15 Years
Key Responsibilities:
Strategy & Leadership
Develop and execute the overall e-commerce strategy aligned with business goals.
- Lead the planning and management of all digital sales initiatives and online product launches.
Own and drive the P&L for the e-commerce channel.
Website & Platform Management
Oversee the design, development, and optimization of the company's e-commerce platforms (website, app, third-party marketplaces).
- Ensure a seamless customer journey across desktop and mobile.
Implement best practices in UX/UI to maximize conversion rates and minimize cart abandonment.
Digital Marketing & Customer Acquisition
Work closely with marketing teams to drive traffic through SEO, SEM, paid media, email marketing, and social media campaigns.
Monitor campaign performance and optimize acquisition and retention strategies based on data analytics.
Product & Merchandising
Collaborate with merchandising teams to curate the online product assortment.
- Set pricing strategies and promotional calendars specific to online channels.
Implement personalization, recommendation engines, and upselling/cross-selling strategies.
Operations & Fulfillment
Coordinate with supply chain, logistics, and customer service teams to ensure efficient order fulfillment and after-sales support.
Oversee inventory management for online channels and plan for peak sales periods.
Analytics & Reporting
Track KPIs such as traffic, conversion rate, AOV (average order value), CLTV (customer lifetime value), CAC (customer acquisition cost), and return rates.
Provide regular performance reports to leadership and use insights to drive decision-making.
Team Management
Build and lead a high-performing e-commerce team including roles in digital marketing, UX design, operations, and analytics.
- Foster a results-driven, agile culture focused on innovation and continuous improvement.
Interested candidate can send their resume on
For any query please feel free to contact on
Thanks & Regards,
Deepali
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