Manager - Research & NPD

1 day ago


Gorakhpur, Uttar Pradesh, India niine Full time US$ 80,000 - US$ 1,20,000 per year

Role & responsibilities

  • Product extension/new product planning, development & launch
  • To understand the customer insight for the product, branding, marketing mix, etc.
  • Analysis of data.
  • Select/Identify new vendors, manufacturer and concepts for new products or product improvement.
  • Plan & coordinate all aspects of R & D proposals. Closely work with R&D & cross functional teams to ideate, adapt & develop new products from conceptualization, consumer research, creating launch plan and eventually the launch.
  • Competition Tracking, Updates and Analysis with Direct competitors with respect to product pricing, Packaging, new launch, catalogue and their strategies.
  • Articulating brand and product positioning for different customer segments and implementing and executing the positioning proposition
  • To track brand health, understand major brand/category issues and determine timely market intervention
  • Evaluation of new product ideas, audit of findings, providing strategic inputs, negotiating formulation and attribute changes within the COGS parameters through the entire process of New Product Development.
  • Work closely with advertising agencies related to development of product labels, brochures etc.
  • Make product presentations and impart product trainings.
  • Manage multiple product development projects simultaneously, ensuring timelines, budgets, and deliverables are met. Coordinate with cross-functional teams, including packaging, manufacturing, and regulatory affairs.
  • Partner with raw material suppliers, contract manufacturers, and external labs to source ingredients, troubleshoot formulation challenges, and support production scale-up.
  • Work closely with marketing and sales teams to provide technical insights, product claims, and training materials for successful product launches
  • Sustainability Focus: Incorporate sustainable practices and ingredients into product development, aligning with company goals and consumer demand for eco-friendly solutions.

Preferred candidate profile

Bachelor's or masters degree in engineering, MBA or related

5+ years of experience in product development, preferably within personal care industry

Strong understanding of ingredients, trends, and regulatory standards.

Excellent project management and organizational skills.

Ability to work in a fast-paced, dynamic startup or growth-stage environment.

Experience with external vendors and contract manufacturers.


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